Some business men and women who are new to the world of Internet marketing attempt to market their site solely through paid-for ads, or second rate articles, without the success they are hoping for. Search engine optimization is the only effective way to get a large number of unique visitors to your site. Follow these tips to increase your website’s visibility.
Writing intelligent descriptions in your meta tags for every page of your website is very important. Description tags play a large roll in your site coming up during a search. It is important to keep your meta tags short and sweet because the search engines only read a certain number of words in it anyway. This will help in getting visitors to your site, even over sites that might rank higher than you in the search engine results.
Promote your expertise in your particular field, so your customers are aware of your level of knowledge. This strategy is highly effective in internet marketing. Focus your products and services on a very specific segment of the market, then utilize search engine optimization so that those buyers will be able to find your site on the internet. Keep your customers needs in mind and meet them; don’t make assumptions about what they want.
Be sure to use very descriptive title tags so that search engines will comprehend your site content easily. Do not go over 60 characters, because many search engines refuse to show more than this. Words past the 60-character point also tend to matter less to search engines.
One way to increase your page’s search rank and attract more visitors is to include a site map. A site map is an effective way to interlink your entire website. Visitors will find the links on your site so it will drive traffic to your other pages.
When working to improve your search engine optimization, make sure you have an efficient description tag that will draw searchers to your site. The content in this area shouldn’t exceed 30 words. Watch the page size and don’t go over 100 KB.
Many people are under the impression that simply including keywords in comment tags will make a website more visible to search engines. Spend your time focusing on your content, not your comment tags.
Use videos along with a video sitemap for increasing your SEO. Videos are a great introductory tool for your company or staff as well as for demonstration purposes. Add keywords to the embed codes, and add it to your site. After you create the video sitemap, submit it using your Google Webmaster Tools in your account of Google Webmaster Central. You should then put the video on sites like YouTube and Metacafe. Then, sit back and wait for your customers to come calling.
Consider moving into the podcast world. Podcasts can be either audio or video. This is a great way to share news or ideas with clients (or potential clients) via a live stream. These are very popular nowadays, and you should take advantage of this opportunity. Doing this will allow the description of your podcast to appear.
Use adwords and adbrite as a form of online advertising. You may not see a large increase when you do it on your own. These ads will really help increase your traffic. You will see more traffic by using ads from top engines, such as Google.
Image links are a rarity on websites that have undergone thorough search engine optimization. Image links only provide the linked file URL for search engine bots to index.
The title tag in your page’s HTML code is an important place to put keywords to maximize your site’s SEO. When a search engine looks for webpages they put more emphasis on the content that is in title tags so it is crucial to have your keywords represented in them. Strong keywords will give you the best results and the most traffic.
Use off-site linking in order to boost your search engine ranking. This is the best way to increase reputability of your site. Search engines place more importance to relevant off-site links than to the internal links that connect pages of your site. Make sure to search for linking options that allow a link back to your site, as well, in order to maximize the impact on your rank.
Make sure that your content is easy to read and understand. While keyword phrases for bots are important, they are not the ones making the purchases, so you can optimize the content afterwards. Your website needs to be eminently readable. If it’s not, then your site will not do well.
Purchasing a domain name that has some history behind it will automatically get you a higher search engine ranking. Older domain names have more weight with search engines. Seek out domains that were recently dropped, and see if some of the listed names might be a good fit for your site.
You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com