Taking the time to optimize your website for the search engines can pay off by dramatically increasing your traffic. However, in order to be successful, you need to avoid common SEO pitfalls. The tips in the following article will show you the fastest and most efficient techniques you can use to get your website noticed by the big search engines.
To improve your search engine rankings, use many variations of your keywords, including misspellings, in your meta tags. The search engine spiders will “crawl” these tags and find your site relevant to the keywords, bumping up your site in the list of search results. Try to include a variety of keywords, along with some that are misspelled. For example, a website about aquariums would have keywords such as “fish tanks,” “aqarium,” “tank,” etc.
One of the first questions to ask is how many years of experience they have in SEO. If you decide to use an SEO expert, be sure to have a written contract clearly stating the terms of your agreement before any work is done, and understand any risks that may be involved.
Go to the websites of competitors and view their source codes. This is completely public, and can give you some clues as to their primary keywords. Though you may not want to copy what they are doing, you might be able to get some useful ideas.
Look to your content if you would like to bring more traffic to your site. Visitors won’t keep coming back if they can’t find what they came to your site to get. Having good content is a crucial step in driving traffic to your site.
Blogging on your site will help improve your search engine ranking. The more visible your site is, the more traffic you will draw in.
Never place the same content on your site more than once, or search engines may consider your website spam. Sometimes you might even be posting duplicate content and not even know that you are. Repeating the same thing over and over may be easier for you, but to SEO crawlers, it looks like spamming.
Site maps and videos are great opportunities to enhance a site’s SEO. You can use video for introducing your staff or yourself or to showcase products. Post the video on your own website, making sure to label it with effective keywords. Use webmaster tools so you can submit the site URL to a central account. Post the video that you have just created onto YouTube when you finish. After that, just wait for more business to come through.
The world of podcasts is also something you should consider. Podcasts, in either a video or audio format, are a great way to communicate with your customers with relevant information. Podcasts are becoming very popular with both users and webmasters. You simply need to grab a web cam and microphone, and start recording. Description of your podcast may then appear in search engines.
Give the title tag much thought. This may be the first thing someone sees when they land on your site. It should uniquely describe the content on your site and have relative keywords. And, you don’t want to make it too long either.
You can have a great site, but none are ever perfect. Upon accepting this fact, you can be more objective in your search for flaws to be improved upon within your site. There is always something that can be improved in order to help keep a customer’s interest and bring new ones in.
Websites that are properly optimized for search engine results rarely employ image links. Image links do not offer search engines any more than a URL for the linked file.
Incorporate keywords and keyword phrases into your HTML title tag to improve your SEO. Of all the words on your page, the words that appear in your title tag are generally given the most weight by search engines. Use popular keywords as a means to generate more traffic.
Ask yourself the question “how would somebody find my site if they were searching for it?” Then ensure that you have multiple uses of these keywords scattered through your site. While you want to make those keywords present in your titles and in the content of your articles, you need to take caution. Using the same keyword too often can flag your site as spam, and that will really hurt your rankings.
The proper utilization of keywords in your articles can really give your business a more prominent ranking with search engines, and greater exposure to potential customers. Putting the right keywords in your articles will make search engines respond positively to them. Including such keywords will bring more interested readers to your articles. Make sure your chosen keyword is in the title of the article as well as the summary. It should also occur about 4-5 times throughout article itself.
Don’t just make a wall of links on a page. Integrate links into your content, so they blend right in. Link pages won’t be high up on search engine results and they are boring to visitors. Pages created with attention given to the formatting, and with the inclusion of text, will make the page look more professional and will give search engines context for better ranking.
Purchasing used domain names can be a good way to start out with a site that has a higher ranking with the search engines. If a domain name is over two years old, it gets higher search engine rankings by default. Consider searching for domain names that have been recently dropped as possibilities for your site.
There are both good and bad techniques. The tips you just read offer you many proper ways to increase your target audience and how to avoid being unfairly blocked by a search engine.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com