Once you become more familiar with SEO, you will see how a couple of small changes can make a world of difference. If you need to learn more about SEO, keep reading to find out what you need to know about increasing your visibility in the search engine results pages.
Including keywords as well as their common misspellings can help optimize your search engine results. Search engines will be able to see these meta tags and you will show up in a much larger amount of searches. For example, if you have a website about Maine Coon cats, then use “Maine Coon” as well as “Main Coon” and “Mainecoon.”
Search engine optimization relies strongly on key words for its success. Any keyword content on an optimized web page should not exceed 20 percent of the total page.
When choosing a domain name, try and pick an address that has one of your keywords included. Picking a keyword that people search for as your URL will ensure that your website is easier to find in search engines. Your website visitors will come from a variety of sources. It may be advertising or it may be from a random online search.
The correct anchor text is very important when linking internally on your website. If the text you use is generic, like “click here,” you are missing out on a great opportunity to optimize your site a little more. To draw attention from search engine spiders, maximize keyword usage in your anchor text.
Search Engine Results
There are a few things that you can do to optimize your search engine results. Description tags are useful, as they provide textual data about your site in the search engine results. Keep the meta tags simple and of high quality. By doing this you will bring in a large audience, and you may even get more visitors than websites ranked higher than you on search engines.
Use title tags that are relevant to your content. This helps your search rankings because the web crawlers are better able to know what your page is about. Your titles should not exceed sixty characters, as this is the limit of the majority of search engines. They favor the first 60 characters, as well, giving less weight to words past that.
Creating a site map can really have a positive impact on your business, as search engines are able to index your pages more easily. A site map could be a navigation bar, or for sites with a lot of pages, it could work like and index that has links to each page. This helps search engines follow links all the way through your entire site. You will increase your search engine rankings by including a site map, no matter how large or small your site.
Creating a blog on your own website rather than another site will increase your search engine results. Of course the end result of that will be more visitors to your website.
Your website needs to be visually appealing. You can increase your search engine ranking by concentrating on keeping your site uncluttered and functional. You can also increase your rankings by adding functions for accessibility such as a tool to increase font size. Your site should be easy to read and easily found by search engines.
Use videos along with a video sitemap for increasing your SEO. Use videos for introducing yourself or to demonstrate products. Post these videos on your site and label them with good keywords. After you video sitemap is built, submit the URL to Google using its Webmaster tools. Now, go ahead and post your video to various outlets. You can then relax and watch the customers start pouring in.
Incorporate keywords and keyword phrases into your HTML title tag to improve your SEO. Search engines place the more weight on words and phrases used in title tags than on any other words on your pages. Choose your keywords wisely and based upon results they give you. A perfect keyword can help direct traffic to your website.
Ensure that you include information in your first paragraph so it can be used in the HTML meta tag description. While you may establish your own tag, there are search engines that instead use the first few sentences from your page in their search results. Bad content here can be very problematic.
Using plurals in keywords is a good way to improve search engine hits. Keyword stemming is a popular technique of some search engines. For example, if your keyword is “accountant,” searches for “accountants” or “accounting” may not lead users to your site. Using the longest version of any keyword result will return all the shorter results.
If you can reference a current event, and link it to what you are doing, that is great. This is key, since you will be able to attract visitors who may have been looking for something unconnected to your product. Doing so will increase the information that your current visitors receive as well.
Your ultimate goal is to have each of your sites rank on the first page of the search engine results pages. It isn’t easy to get there, but the tips here can make you stand out and find viewers.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com