If you choose to fully optimize your site for search engines, your website will surely reap the rewards. In this article, we’ll cover techniques that will allow you to search engine optimize properly.
To make your site more noticeable you should use a lot of keywords; even ones that are misspelled in the meta tag area. The larger the variety in your meta-tags the more likely it is that your website will be ranked high in a given search. As an example, if your website is about drinking glasses, be sure your metatag includes “drinking,” “glasses,” “drinkingglasses,” etc.
Use header tags to your advantage. The headers might be too big. If they are, change the size with CSS. Headers are one thing that search engines use in the ranking process. Highlight the more important things with H1 and H2 options for tags.
Search engines are more likely to correctly grasp the content in your website if you use descriptive title tags appropriately. Do not go over 60 characters, because many search engines refuse to show more than this. Search engines also give little weight to terms coming over the 60 character point.
Add a site map if you’re trying to get more traffic. A site map can link your web pages together. People will see the links on the side of your website and it will boost the amount of traffic that you will get to your site.
Site maps with plenty of keywords are very good for search engine optimization. Site maps are great ways for both search engines and visitors to find their way around your site. Search engines like Google consider the ease of access of your website in their algorithms so including a site map will have a positive effect on your ranking.
Keep your update schedule for fresh content as frequent as you can. On Monday, write down the number of stories you will write this week, and don’t waiver from this commitment. Search engines judge sites with a fresh stream of content that is posted regularly as more valuable than those that only update the content occasionally. Higher page ranks go to those websites that are always putting out new content.
Whenever your site is complete, your first step should always be to register it with all the major engines. Some people may mistakenly think that this automatically happens. Check it here and there to see if it still exists and can be found. Even if your site is not one the first few pages, it should be there somewhere.
Try using video sitemaps and videos to boost your website’s SEO. Videos can include introduction of your staff or promotions of your product. Post the video on your own website, making sure to label it with effective keywords. Google Webmaster Tools will allow you to submit your URL. You should then put the video on sites like YouTube and Metacafe. You can then relax and watch the customers start pouring in.
Consider using online advertising such as Adbrite or Adwords. Many times DIY SEO is not enough. Such advertising conduits are meant to do just that. Try using advertising products from big names online like Google to greatly boost your site.
If you can reference a current event, and link it to what you are doing, that is great. This helps you bring visitors to your site who search for these topics when they are hot. Use current events and relate them to your product or service for best results.
Make sure you implement the use of social networking sites as a means to improve your SEO. Facebook and Twitter allow you to interact directly with customers and YouTube is a great way to show videos of your product.
Don’t allow the domain ownership information to be blocked. Registering the domain with a search engine like Google and having it blocked from it could make you appear as a spammer. If that’s the case, they won’t let you rank in pages and obtain the traffic you want.
Make sure the proxy server that hosts your site is not also used by less reputable sites. If you unknowingly share a proxy with spammers and/or banned sites, it will have a negative impact on your search engine ratings, and you may have trouble getting good traffic.
Research all of the SEO companies and choose one to get the most out of your marketing efforts. These companies will help you get your site a much higher search engine ranking. Many different companies offer reasonable prices and promotions on these services.
SEO is a long process, so make sure that you are patient. You will, of course, want to see all of your efforts pay off. Establishing your site’s presence among all the other millions of sites in the web takes work, consistent dedication and time. Stay consistent even if early results aren’t always promising. It takes time to build a brand and to build a base of visitors. In time, you will see the pay off that you’re hoping for as your site begins to climb the ranks within the search engine results.
Remember, there just as many ways that search engine optimization can go wrong as there are ways that can tremendously help a website. The tips you just read offer you many proper ways to increase your target audience and how to avoid being unfairly blocked by a search engine.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com