While some SEO tasks are best left to professionals, there are many things that you can do to optimize your site without additional help. You will see that these suggestions will launch you in the right direction!
Your website’s “metatag” area is an important place to maximize your standings in search engine results. Be sure to include a wide range of keywords there, including possible misspellings of your keywords. The search engine spiders will “crawl” these tags and find your site relevant to the keywords, bumping up your site in the list of search results. Try to include a variety of keywords, along with some that are misspelled. For example, a website about aquariums would have keywords such as “fish tanks,” “aqarium,” “tank,” etc.
Mostly, your site is supposed to entertain visitors and keep them clicking about. A major factor of SEO is not only returning to your site, but spending lots of time on it. Before you know it, your site will rise to the top.
Take a peak at your competitors’ website code. That way, you will be able to determine the way they use SEO for their site and the keywords they find valuable. You may not want to be like them, but it will give you ideas.
When you are trying to accomplish search engine optimization goals, the use of meta description tags on each page of your site can be very effective. These tags are perfect for giving a “snapshot” of your site, through descriptions, on the search results page. It is important to keep your meta tags short and sweet because the search engines only read a certain number of words in it anyway. Having meta tags set up will bring people to your website, even if you are not that high in the search engine rankings yet.
If you are working on SEO, avoid Flash. Flash does not load quickly and search engine spiders cannot read it, so the text in this type of file cannot be indexed. To make a site search engine optimized, the content must be viewable by search engines.
Include your chosen key phrases in your page title and throughout your site. Your title should be relevant, but choose carefully, so that it makes a solid first impression when people see it in search engine results. Making your URL descriptive of your type of business will help it be found, even when it is new and your name is not well known.
Develop a site map to make it easier for the search engines to index your pages. A site map could be a navigation bar, or for sites with a lot of pages, it could work like and index that has links to each page. This helps search engines follow links all the way through your entire site. A site map may have a significant impact on search engine rankings, even for small websites.
To garner higher search rankings for your site, understand the benefits and uses of social media and use these free sites to get noticed. There are more than just the well-known sites, such as Twitter, Yelp, and Facebook. There are also online groups and websites for people with certain interests that can help your website achieve recognition. You should become active on least a few that your business relates to, and use them as a platform to introduce people to your products.
Try to embed videos onto the homepage of your website. You can use video for introducing your staff or yourself or to showcase products. Post these videos on your site and label them with good keywords. After you get a video sitemap you can use the tools for webmasters at Google so your URL gets submitted to the account you have. Then post your content on YouTube and websites that host videos. Now, you can just wait for the customers to find you.
Think about adding a podcast to your website. Podcasts can be both video and audio, and they are often streamed live with relevant information for their audience. Take advantage of the current popularity of pod casts by video taping or voice recording a marketing message. Be sure to include a description of your podcast so the search engines can index it.
Make sure you focus on your title tag. This is also what people first see when they visit your site. The title tag should contain an ideal description of the information located on each page and contain relevant keywords. And, you don’t want to make it too long either.
If you have images, you should always include a tag that describes your image. You replace images with these tags if the visitor wants to disable image displays. As search engine spiders are reading these tags, it is imperative that the tags include your targeted keywords if you want to increase your websites ranking on SERPs.
These tips will assist you in getting higher rankings, not only as you begin, but in the future as well. You should know that your ranking will rise when you use the tried and true SEO techniques.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com