You must have a basic plan, in the same way that you would with any traditional marketing campaign, know your audience, what medium to use to reach them, and what you want them to do with the information. As soon as you’ve nailed these three major factors down, you can use the information you are about to learn to mount a solid social media marketing initiative.
To maximize your site, allow comments and ratings. Giving your visitors these tools enables them to participate in the process.
Try and add exclusive content to entice people to follow you on various social media sites. For example, if you’re offering your product for a 50% discount and someone else is not, then you’re suddenly exclusive! You have the market cornered. Their friends will find out and your business will benefit greatly from the exclusivity.
Harness the power of social media to make user-friendly storefronts that appeal to a wider customer base. A Facebook storefront can supplement your external website, and make it easier for users to travel from one to the other. Diehard Facebook surfers roam the site at times, and might wind up browsing your array of goods and make a purchase, while never actually leaving Facebook. This allows them to spend more time exploring and sharing content from your page.
Social Media Sites
It is important that site visitors can easily subscribe to you via social media sites. A large percentage of your customers are likely to spend time on their favorite social media sites daily. Therefore, it is in your best interest to offer them quick and easy access to fresh content.
Try playing games on Facebook. It is pretty easy to create a unique game that is related to what you have to offer. Some of these Facebook games featuring well-known brands have even gone viral. In fact, it can easily be worth your money to hire a professional to produce a high-quality Facebook game for you.
If you are a Twitter user, it is important to take advantage of options such as automatically twitting your new blog posts, to keep your followers constantly updated. Including links in your blog to other bloggers content that is well written and interesting, can really help keep your readers happy and coming back. They will appreciate the exposure, and your followers will enjoy the quality content you are providing them with.
A catchy title is important when you are posting video on YouTube or other media outlets. The titles need to have keywords that relate to the products you sell and the industry you are in. You’ll have more views if your audience thinks your videos are useful and if those videos come up with relevant keywords.
If you decide to use YouTube for videos, be sure there is a link back to your site, as well as buttons for Facebook or Twitter. This allows you to reach a broader base of customers, and your YouTube users will more than likely pass on your videos to others.
You are going to have a tough time in the world of SMM if you don’t know your target audience well. Knowing your target demographic, including their browsing habits and use of social media can make a huge difference in the type of marketing that you use.
The frequency with which you update your social media status should change with the situation. When you launch a big campaign on a new product, make sure to provide the frequent updates people expect to see. However, if you’re finding it hard to think of top quality content, you may want to think about posting less.
A great marketing strategy utilizing social media is to be sure to host the blogs of your employees right on your company website. These blogs offer customers an inside look into the workings of your company. Furthermore, reading these posts can give customers a good feel for the human aspect of your company. It also allows them to learn more about the overall attitudes and values that affect your product and service offerings. Giving customers an inside look at your business workings is one way to build their trust in you and your products.
A smart and effective way to give your business positive publicity is to run contests with great prizes on various social networking sites, such as Twitter and Facebook. The social aspect of this new online media makes it easier than ever to quickly disseminate information. Make your contest creative, fun, and relative to your services and products. For instance, you might consider a logo-design contest for a new product you’re introducing.
Market research using social media can help develop new products and services. Social media followers often enjoy letting you know what they think because this makes them feel like they have a voice that can make a difference. This is a free and easy way to find out what your followers really want from your products.
A photo contest is a fun way to increase excitement and exposure of your products. Have your followers submit photos including your brand for a prize for the most creative. This will help others to see your page as the users post them, they will be exposing your company.
If you heed the advice you’ve been given and continue to educate yourself on all aspects of social media marketing, you can increase the success of your advertising campaign and your business. Although it’s difficult to master both advertising and business skills, doing so can help your company run more efficiently and raise your profits.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA