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Social Media Marketing: You Can Reach Your Goals Through Our Advice

No matter where you come from or what you’re doing you will find that the lure of social media is difficult to ignore. Popular websites have millions upon millions of followers with new followers subscribing on a daily basis. This article will provide valuable advice on how you can harness the power from social media.

TIP! Twitter might be a good way to get more attention for your business. If you learn how Twitter works, it’s possible to have your business seen and followed by hundreds, or even thousands, of people.

Create new blog entries regularly and constantly. When you have new information and your visitors are expecting new content, they will often come by to see what you have up. You can see this in magazine and newspaper subscriptions. Be certain to have fresh, lively content to attract new and returning readers.

Before you decide to create any social profiles, make sure you have a thorough list of people to invite. Even if they do not use your niche they can share it with people that do.

Social Media

Social media marketing is all about social networking, so you need to tie your different sites together within the same network. Put links in place on your blog that allow readers to follow your Twitter comments, view your YouTube videos and “like” your Facebook page. On your Twitter profile, include the URL for your blog and Facebook. When you create links to your different social media profiles, you will increase the number of ways that potential clients can view your content.

TIP! You should definitely think twice before you hire out a company dealing specifically in social media marketing. A lot of these firms actually conduct deceitful practices, so they can con business owners that are not familiar with Internet marketing.

There is a way to invite people to “like” your blog on Facebook, by putting a dedicated box for people to click on. People will find it easier to like your page and give you more of a fan base. People can do this without navigating away from the page. It you keep the process very simple, people will be much more inclined to take this step, thereby increasing visibility for you.

If you want people to follow you on social media marketing, offer exclusive deals that may only be taken advantage of by doing so. If they only see special promotions through Facebook, then it becomes a great marketing tool where people will help you advertise through these social media sites.

Social Media Sites

Always provide a way that your site visitors can follow you on their favorite social media sites by subscribing. People use all kinds of social media sites daily. By letting them have quicker access using their favorite social media site, they will be able to access your posts more easily.

TIP! Understand that using social media advertising requires you to communicate with your customers. Too many social media plans ignore the fact that in this field, customer feedback can be the start of an extended conversation.

Remaining professional is important even though social networks have altered the way we talk to one another. Making personal connections with other users is fine, but the tone of communication should stay professional. Do not argue; if you have any negative comments you can delete them. Don’t use your business page to catch up with friends and family. Create another profile for this purpose.

You should be flexible about how often you update your page. When you are promoting an important new product, you should post updates frequently. Normally, you should update your content and blog posts four or five times per week.

TIP! It is imperative that you respond very promptly to comments and reviews, to make the most of marketing via social media. While it may seem like a small gesture, this could easily make or break your social media campaign.

Post links to your company blog on all your social media accounts every time you make a new post. This will allow your readers to see when you post new, interesting content that you want them to read.

Consider posting contests for freebies in your various social media profiles. The appeal of a free gift is universal; offering them is a great way to build your audience on social networking sites. You just need to decide on something that you can offer in large quantities, and be sure to end the offer when you run out of product.

TIP! Include content that is specifically targeted to your current followers and existing customers. Articles about reaching certain milestones when it comes to Facebook subscribers are always interesting to read.

Running contests with incentives on social media sites, like Twitter and Facebook, is a valuable way to produce good publicity for your company. Getting the news out about your contest will be a snap, thanks to the audience participation encouraged by social media. Be sure to create contests that are enjoyable and unique, as well as promote the products that you want to sell. A creative way for people to enter would be by designing your company a new logo, or one for an upcoming product.

Market Research

TIP! Remember that your results will not be instant. A great social media plan does not happen overnight.

You can utilize social media sites as an avenue for both market research for new product launches and to get customer feedback on your existing offerings. A lot of your followers will like giving their opinions and ideas while making sure their voices are heard. Your followers may be able to give you valuable insight into what products and services best fill their needs. Best of all, all this market research comes at no cost to you.

Anybody can succeed with social media marketing. Whether you’ve just become a business owner or you’re new to your site, social media is a great tool to have. Put these ideas to work for you in establishing a solid social media plan that will reap the rewards you are hoping for.

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Want To Know About Social Media Marketing? Read This!

TIP! Marketing companies specialized in social media are not always a good solution. There are known frauds who take advantage of a business who is not familiar already with how Internet marketing works.

Social media marketing is one of the newest and most promising means by which companies can promote themselves. Utilizing social media websites as part of a business’s marketing strategy is also extremely cost effective. Social media has tremendous potential compared to its cost. The following article will give you some useful tips on this kind of marketing.

TIP! Twitter users must respond to their followers regularly to maximize this social media site’s promotional power. Always thank people for sharing your posts, and acknowledge and answer any questions as soon as you can.

Keep your tweets interesting and rich in content. Send tweets with tips and suggestions that are related to your business. People following your tweets need something of substance to latch onto. Pure promotion will come across as spam. So remember to go with a blending approach for the best results.

TIP! Use Youtube videos to help attract potential customers to your site. YouTube users are generally better leads because they have generally already seen a video you have posted, and won’t click on your links unless they like what they see.

Keep the information flow going both ways on Twitter. When your followers tweet, respond! Be consistent in responding to both compliments and complaints. Twitter should be used to engage your customer base. This will build a good social relationship with those that visit your site. Set yourself up as a genuine individual — not simply a business.

TIP! Be patient in forming your overall strategy. If you put your resources and efforts into chasing that latest craze, you’ll just wind up with dead air.

Take advantage of YouTube by adding it to your marketing plans that use social media. A well-done YouTube video can give viewers a comprehensive overview of your business or of a product or service, so that they become interested in browsing your company’s website. It is easier to increase sales when you are selling to a warm market, and anyone who knows something about you before they get to your site is more likely to buy your products, because you have piqued their interest.

TIP! Keep people abreast of how your company is doing when you use social media. For example, when you arrive at a milestone, like signing up your 1000th Twitter follower, you can write about it.

Harness the power of social media to make user-friendly storefronts that appeal to a wider customer base. As an additional presence to your unique online presence, you can easily make a Facebook storefront that can be accessed with ease from your posts. Many Facebook users prefer to remain on the site while browsing, so this option allows them to see and even purchase your products without leaving Facebook. With a Facebook-oriented storefront, you do not have to worry about pulling users to your primary site, and they can stay where they are most comfortable.

TIP! For social media profiles, it is a good idea to have both a button for the RSS feed of updates and prominent buttons to click to link to your business website. The buttons should appear on all pages, profiles, blogs, emails and signatures.

Keeping finding new ways to get in touch with your customers. For example, respond to other users’ notes, statuses, images and updates. Just don’t interfere with personal discussions. If someone is discussing an issue that is related to your business, then you can contact them.

TIP! Your content is easily shared on Facebook. If your follower comments on a post you have made, that comment shows up in their own feed and can be seen by all of their friends.

Facebook makes it fairly simple for followers of you to share what you post. Comments will appear on that person’s news feed so all of their friends see it. Find ways to encourage the readers to interact to help gain exposure.

TIP! Add a tag to your Twitter posts. Hashtags are used to collect groups of tweets all pertaining to the same topic so that users can follow everything pertaining to that idea.

Do some research about the company related games on Facebook. You can try to create a game that is related to what you sell or the industry you’re in. Some popular brands have been extremely successful with Facebook’s games, which turned into viral phenomenons. You may consider it money well spent to hire a professional game design company to help you with game development.

TIP! Let people use the social media profiles you have so they will visit your store or buy a product. Let them know about new locations or discounts you have going on.

Add new postings to Twitter whenever you can so that new material does not go unnoticed. With Twitter it is very much about volume and quality. You need to post often. Using short posts, you can create more updates from a single event.

Social Media

TIP! You can increase your social media followers by offering them exclusive deals, discounts, and coupon codes. This practice works to improve not only your social media profile, but also your bottom line.

When utilizing social media, ensure that you’re using all the media outlets that are possible. Although Facebook is used by many people, you should also “diversify” your social media marketing to include other social media networks such as MySpace, Twitter, LinkedIn, and others. You have a greater chance of success if you implement many types of media outlets.

TIP! Keep in mind that social networking is not simply about posting advertisements for your products. Social media marketing allows you to get a better grasp about the types of customers visiting your business.

Generate interest in the products and services you provide by offering forums where customers can ask you questions and you can give them honest answers. This allows potential customers to better understand who you are, what you are offering, and what your company is all about. You can also personalize your business more effectively by doing these sessions.

TIP! Read up on social media marketing. Remember that professional and personal social media accounts are very different.

When you are introducing a new product or looking for feedback, use social media websites for market research. People love to give their opinion, so ask the question and expect many answers in return. Your followers may be able to give you valuable insight into what products and services best fill their needs. Best of all, all this market research comes at no cost to you.

TIP! Branding is so important within social media. Build your social media pages and backgrounds utilizing your company’s logos and symbols.

Being short and to the point can be an effective way to give people information using social media. Short and simple witty messages are easily remembered and forwarded. Employ images to make your point instead of huge amounts of text.

TIP! Always proofread your tweets and Facebook posts before you hit that post button. You want to ensure that your content is written in a professional manner.

Whenever anyone follows your Twitter profile, you be sure to follow theirs right back! This is basic social media etiquette. Doing so shows your customers that you respect them and that you don’t feel that you are superior to them. When you follow them back and send them a tweet, you’re likely to keep them as a customer.

Forum Users

TIP! Make sure that your blog posts are visually stimulating. People do not want to look at a huge block of text.

If your social media marketing takes you to any public forums, it’s essential that you stay in good standing with other forum users. Think of forum users as potential customers who are looking for information. Provide the answers to their questions and treat them with honesty and respect, so that you can fulfill their needs and spark their interest in your business. Build and maintain friendly relationships by posting frequent and helpful posts.

TIP! If you have a blog for your online business, write new articles on a regular basis. Develop a schedule so readers will know when to expect new posts.

Marketing through social media outlets is becoming more and more common, and putting a relatively modest amount of effort into the process can pay off in a big way. By using these tips, you can help your business grow and take full advantage of the how popular it is.

For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA

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Triumph Over Social Media Marketing Hurdles With This Advice

When you’re first coming online to promote your business, you may find it quite difficult to get a foot hold. Social media sites have come up with ingenious ways to get the word out to people. Read on to learn of how to leverage the power of social media to your advantage. Whether you have a traditional or online business, these tips should help you get started.

TIP! When you start up a social media profile, let your existing customers know that you have done this. Your customers can then join your pages; this allows them to expose their friends to it.

Do you want to build a strong relationship with your customer base? If increasing sales is your main goal, then use social media solely as an advertising channel. Saying “Hello” is a great way to begin a relationship with your customers. Your customers will lead you from there.

To maximize your site, allow comments and ratings. People are more likely to return to a site where they feel important and active.

TIP! You should always link all of the sites together. Put links in place on your blog that allow readers to follow your Twitter comments, view your YouTube videos and “like” your Facebook page.

If you show a username after the @ symbol, you can make sure that updates from important Twitter posters are shared. Alternatively you can also use this symbol to include their usernames in your tweets. This will bring your post to their attention. If you make an interesting point, they may well respond to you or re-tweet your post.

Social media marketing presents a huge opportunity for your business, but only if you are prepared to address the inevitable negativity that comes with such a public format. Although it is wonderful when followers appreciate your goods and services, you must also respond to any negative remarks. So try your best to help out anyone who has a question or concern with your company.

TIP! Make a plan before you go forth in social media marketing. Make sure you understand how to manage your media pages and allot plenty of time for updates and networking.

You need to talk one-on-one with customers over social media. Customers do not enjoy the futile feeling of trying to communicate with a faceless corporation. Consumers have more faith in companies that give them one-on-one attention.

Social Media

TIP! Always give the visitors to your site a way to follow you on a social media site by subscribing. People are practically addicted to these social media sites.

Build excitement about products by giving them away through your social networking profiles. Everyone loves a freebie, so this is a great way to get more people on social media sites to follow you. Choose the freebie you want to give, then visit the social media profiles that offer popular freebies, and post your link to guide customers to where they can receive yours.

Have you consumers fill up surveys about their habits when it comes to social networking. If you see that your customers are spending an hour a day on social networking, create a social network profile. If instead you find that your customers are not big users of social media, you will need to find different ways to market your business.

TIP! Link to your various social media profiles whenever and wherever appropriate. Consider an RSS feed for your updates.

Leverage your social media profiles to advertise any specials you are running. Something like a buy-one-get-one offer, a 50% discount, or even a prize drawing can bring people to your site in droves. Your goal in social media marketing is to give your customers a venue for getting to know your business better and feeling more personally involved with your brand.

Social media can be a great platform for conducting market research for upcoming products or collecting customer feedback for products you’ve already launched. The sense of discourse and community that your followers and customers experience through social networks will encourage them to share valuable information with you. Your followers may be able to give you valuable insight into what products and services best fill their needs. Best of all, all this market research comes at no cost to you.

TIP! Have your customers take a survey in order to find out what their social media habits are. Tracking social media use of more than one hour per day can be a strong indication that you need to set up your social media presence right away.

Social media networks can be a powerful way to help with company branding. Use your company logo as your avatar or background for your profile pages. Your color palette should be consistent across all of your social media profiles. This will help your followers know and trust who they are following and listening to. Branding and consistency are powerful tools for you to make use of.

Follow your Twitter followers. Failing to follow your followers will not impress them or make you look more professional – not in any good way, at least. If you come across as friendly and caring, you’ll have a much better relationship with your customers. All you have to do is follow them back on Twitter. It just takes a second, and it reaps benefits for your customers.

TIP! When you’re using social media marketing, you have to carefully go over all the content people are posting on your business’s behalf. Due to the sometimes viral nature of social media, embarrassing mistakes can spread very quickly.

Link your blog to LinkedIn. One quick way to do this is to simply add a “share” button for LinkedIn users to click. Place it is a spot where it will be prominent and easy to find. People who like your blog can share entries on their LinkedIn accounts, which will bring in even more visitors. As you may potentially reach 100 million people, this can be a very successful form of marketing.

Social Media Marketing

TIP! Research social networking. Perhaps you already have a Facebook profile, but you should always remember that using social media professionally is different than using these sites to talk to your friends.

When you use these tips for successful social media marketing, you will get more comfortable with this type of marketing and be able to use it effectively. All it takes is a little bit of research to understand how to take advantage of social media marketing so that your business can continue thriving.

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Fantastic Advice On Your Social Media Marketing Plan

Social media is an amazing avenue for posting campaigns to a large and interested audience. Business owners who are new to social media generally don’t have any idea what goes into a campaign, how to target certain demographics, and where they need to spend money. The following article will help you to understand social media marketing, and teach you how to maximize the benefits it can offer your business.

TIP! In order to maximize your social media results, develop links able to join all sites together. Add links to different sites and your blog where people can click on them to get to you on YouTube, Facebook and Twitter.

Add a special box to your blog to give visitors access to the Facebook “like” function. This is a Facebook feature that will really help you tie your different sites in together. When visitors visit your blog and see the like link, they can make a Facebook profile action while actually visiting your blog. The easier it is to do for you, the better it will be for you.

Frequent Updates

TIP! It is important to professionally address criticism and product feedback you receive through social media channels. This will ensure that you don’t ruin your reputation online.

Make frequent updates to your content. The majority of those who use social media want frequent updates, so if you fail to offer that, you may find your reputation is irreparably damaged. Depending on your product or service, don’t spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.

Be sure you have your website set up so that your visitors can “Like” you and follow your activities via social media. You can provide your visitors with up-to-the-minute communication by staying in touch with them through Twitter, Facebook, Linkedin or other networking services they use. Don’t neglect the possibility of using multiple sites, either.

TIP! Gain exposure by promoting your business through games on Facebook. Imagine creating a game that features your products.

Make use of tweets from high profile Twitter users often by sharing their updates or making mention of them within your own posts. Reference them by putting their username after the @ symbol. Users that are tagged in this manner will know that you mentioned them, and they are more likely to respond to you or “retweet” your original post.

To ensure your updates aren’t lost underneath all the feeds of your followers, constantly create new Twitter posts. Posting on Twitter is related to volume, so you have to post often and your posts have to be of high quality. Using short posts, you can create more updates from a single event.

TIP! Your Twitter account can be set up to have your blog posts tweeted automatically. You can also select a few of your favorite bloggers and you can post tweets and link to their blog posts.

Make sure you track your progress. You will want to keep track of how much traffic you are getting to your website and how many unique visitors each day and month. Examine the link between your actions and your statistics. Figure out which decisions had the best results so that you can improve your strategies. Keeping track of results improves your level of organization and awareness.

Market Research

TIP! You are going to have a tough time in the world of SMM if you don’t know your target audience well. Knowing your target demographic, including their browsing habits and use of social media can make a huge difference in the type of marketing that you use.

Use social media for market research when launching new products or looking for feedback on existing products. Many people love to share their opinions on products they use, which keeps you informed and allows them to feel that their voices are heard. Your followers may be able to give you valuable insight into what products and services best fill their needs. Best of all, all this market research comes at no cost to you.

Social media is something to be taken advantage of and pursued. Once you have a loyal group of followers, your traffic and number of followers will gradually increase. After all, you’re attempting to build an entire network of followers for your business. All told, this could take months or even years before you have a substantial network of followers.

TIP! Social networking should never be exclusively about advertising your products. Information flows both ways on social networks; you can find out a great deal about the people you’re trying to do business with.

Do not rely on only one channel when promoting your business through social media marketing. The more places you expose yourself, the more potential you have for success. It can help in so many other ways which offers lots of promotional tools that are different on each site.

Social media marketing will work more toward your advantage if you offer regular incentives without seeming to be too pushy about it. People that are looking to be customers don’t want to feel pressured or like they are being sold to. Post an incentive in the form of a perk or sale each week at a time when customers will be most likely to find them. This way customers will get a few discounts and don’t feel like they’re being spammed or forced to buy.

TIP! Be sure your website is connected to each social media profile you establish. You will find this easy to do if you include share buttons on your primary website that can let visitors share content from your site to their profiles.

The information that you have just read should lead you to feel more confident in your ability to develop a powerful social media marketing strategy. Keep in mind that effective online marketing boosts your company’s Internet presence, which in turn causes more business and a growing reputation. All this impacts the bottom line quite positively.

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Looking For Tips On Social Media Marketing? Try These Great Ideas!

Small and start-up businesses often lack the financial resources to match the marketing efforts of larger, more profitable enterprises. Social media marketing is the newest and best way for small businesses to expand their reach. Less expensive and more entertaining, social media marketing is an attractive choice for new business owners. Continue on for some good social media marketing tips that you can include in your own advertising plan.

TIP! Post new blog content frequently and with regularity. Adding the new content on a regular schedule will allow your readers to know when to check back.

Put a share button near the header of your blog entries that allows users to put the information on Facebook. When someone visits your blog, they can easily share material they like with other people via social media. Ergo, the blog is suddenly available to a lot more viewers than previously, and this could then lead to a business boom.

You should put a ‘like’ box on Facebook on the top of your blog page. This lets people “like” you at Facebook. Having this sitting on your blog will let people like your page without having to navigate away from your site. This makes it easy and more likely that your visitors will do this and you will see more traffic because of ity.

Social Media Marketing

Devise a plan before attacking social media marketing. Make sure you understand how to manage your media pages and allot plenty of time for updates and networking. You need deadlines when planning social media marketing, just like you do for other marketing campaigns, if you hope to accomplish anything. Always follow the plan as closely as possible and you will win with SMM.

TIP! Your tweets should have quality content that appeals to your followers. You can give tweets ranging from business related to even just acknowledging your fans.

Make sure that your social media strategy links up with your target audience on the networking sites that they tend to favor. Many people utilize these sites regularly, so allowing them to view your content via social media outlets is a wonderful idea.

Investigate the possibility of creating a Facebook game. Creating your own games is relatively easy: use your creativity to come up with games about your products and industry. Some popular brands have been extremely successful with Facebook’s games, which turned into viral phenomenons. Hire a professional to develop a game that you can share on Facebook, if it’s within your budget.

TIP! Use caution when you’re hiring a marketing company for social media. Media companies of this nature are often scam operations out to bilk novice marketing businesses.

When people leave comments or questions on your page, always respond to them. This includes positive and negative feedback. If your followers know you care about what they say, it will be easier to win their trust. Respond as quick as you can to make people feel important.

Keep an eye on your competitors’ activities. Go to social media networks and check out how they are executing their technique. You can opt to do the same and fight for the same type of audience or you can develop a strategy which they have not yet thought of to reach a different audience.

TIP! Allow people to post the material that you post for social media sites. For instance, that “Retweet” feature is a great one to have.

Keep an eye on all the social marketing messages going out in the name of your business. Check them before you send them out. Due to the sometimes viral nature of social media, embarrassing mistakes can spread very quickly. Despite the fact that it’s free publicity, it probably isn’t the type of exposure you are looking for.

Market Research

TIP! Update your social media site often. Many followers in social media have an expectation of frequent updates, and if you don’t supply these, you can hurt your reputation online and lose followers.

If you are looking to launch new products or are even looking for feedback concerning existing products, then think about using social media as your market research. People love to give their opinion, so ask the question and expect many answers in return. Your followers may be able to give you valuable insight into what products and services best fill their needs. Best of all, all this market research comes at no cost to you.

When it comes to social media marketing, you don’t have to focus on the cost of your efforts. Focus on quality content, videos and pictures to establish a core audience. There are so many different social media platforms out there that if you design your campaign properly, your business should take off on one or more of them.

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Proven Best Practices For Using Social Media Marketing

When it comes to advertising via social media, the truth is that you already know how effective social networking can be. On the other hand, you might be aware that these sites you already use in personal life can also help your business and professional life, too. This article contains useful advice on social media marketing, that will help your business expand.

TIP! Regularly produce blog entries. When your content is fresh and readers know when to expect new topics, they will return often to check out the new content.

Let your existing customers know about your social media sites. When your customers subscribe to your page, the social network may let their followers know about your page. This facet represents free advertising, which should never get underestimated or ignored. It also carries more weight because it is a kind of referral.

Include the names of influential users of Twitter by name-dropping with an “@” symbol preceding the name. These people will get a notification and will probably re-tweet your post or answer to what you said.

Social Media

It is extremely important to know what sort of person is likely to find your business’s social media profile interesting. Consider why these individuals access social media and what they hope to gain from their participation.

TIP! When you write a blog post, be sure there is a share button for FaceBook included. That way your visitors can share your blog with their Facebook friends.

If you are aware of the ads posted from social media pages, the pictures they have are very intriguing images that are photoshopped. They do the job of attracting potential customers in a very clever way. Once you lure them in, they will be more likely to click through to your site and buy one of your products or services.

Try to be as flexible as possible on updating the profile. Your audience will be looking for frequent updates on any new campaign, right after you launch it. If you are having a hard time coming up with new content, slow down and take the time to write quality articles.

Social Media

Negativity is just part of the game when dealing with social media marketing. Social media is awesome when you get praise, but there is also a negative side. These remarks should be dealt with quickly to show you care about your customers.

TIP! Include a widget for Facebook’s “Like” button on your blog at the top of every page. This can let people “like” you on your Facebook page.

Interact with your readers when using social networking so you are seen as a real person and not just a company. Your customer doesn’t want to make friends with you and then deal with an anonymous customer service rep. Your customers will have a better opinion of you if you are interacting with them.

Market research using social media can help develop new products and services. Many of your followers and fans will enjoy giving their opinion on these topics and having their voice heard. Your followers may be able to give you valuable insight into what products and services best fill their needs. Best of all, all this market research comes at no cost to you.

Social Media

Harnessing social media for marketing purposes can create more hype for one’s business. Having other users write reviews on social media can give your business more attention. Give incentives and you can spread your name with special offers and competitions.

TIP! If you’re using social media marketing as a strategy, make sure you answer questions and comment when other users comment. Check your profile a couple of times each day so that you do not miss anything.

Hopefully, you now have some great ideas on how to incorporate social media marketing into your business strategy. So many sites are just waiting for you to tap into them as a great business source, as well as the fun they already offer. Social media can bring you business from around the world, and with tips like the ones in this article, you will thrive.

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