Google pretty much rules the Internet. If your website lacks optimization for search engines like Google (or Yahoo! Your site might not be as effective as it could be. Use the tips here to help you start your SEO and bring the users in.
To improve your search engine rankings, don’t just add keywords to your site. Also add alternative forms of that keyword, including misspellings, in the meta tags of each page on your site. The search engine spiders will “crawl” these tags and find your site relevant to the keywords, bumping up your site in the list of search results. A good example is using the keywords “eyeglasses” and “eyeglases” if your website is all about eyeglasses.
Search engine optimization relies strongly on key words for its success. To avoid this, try to keep your total keyword content to under twenty percent of any given page.
Select a keyword specific domain name. Make sure your website is easily found when people search for it. Visitors may be drawn through ads, but are also often drawn by using a keyword search for your type of product.
Use header tags. At times the headers are too large, but CSS can be used to make size changes. These tags can determine the rank that you get. Highlight the more important things with H1 and H2 options for tags.
Using a product feed will give your business a more visible presence and help draw more potential customers to your website. Include information about your products, such as descriptions or prices, on your feeds. Submit these to comparisons sites for shoppers as well as to search engines. Feed readers make subscribing to your feed easy for your customers, too.
Blogging is a great SEO technique to use. Blogs are a good way to get a high ranking. Search engine robots love blogs because they are constantly updated with new content. Backlinks are the backbone of search engine optimization.
Look for non-profit or education sites that will link to your site. Links from reputable sites are favored by the major search engines and boost your rankings. Always provide the best in content and verifiable information. When you do, reputable websites will feel comfortable featuring your website. Create unique content that is filled with information that the organizations will feel is worthy enough to include on their sites.
Add a site map if you’re trying to get more traffic. This effectively connects each of your webpages. Having a site map available for visitors will increase traffic to the rest of your webpages. In addition, it makes your website easier to navigate which will increase overall traffic.
On top of link exchanges, try out article exchanges as well for better rankings with the search engines. This means that you will use an article created by a different website owner, and post it on your website. You will then need to credit the author with the help of a link to their site, and they will do the same for you on their site. Each site will have new content, making it more helpful than link exchanges.
Make sure not to focus on too many products. Don’t think you should promote everything that you’re trying to sell on just one page. This will cause your customer to leave the page. Dedicating a page to specific products and information is the best way to go.
If you utilize audio or video as part of your website’s content mix, consider including transcripts as part of the post. Your audio and video content will be better understood by search engines if you use transcripts.
The truth is, if you do not know how to use seo effectively, then your customers will never find your site. Many business are unaware of this fact.
Try to integrate keywords and phrases into your title tag to get a higher SEO. Search engines place more weight on keywords in titles than on words in the main body. Try to use strong keywords to get the best results.
Earn more search hits by using longer or plural versions of keywords. Keyword stemming is utilized by many search engines. Using the plural form of the word, such as “accountants” instead of “accountant,” will increase the likelihood that people who search for similar terms will be directed to your site. Use the keyword stemming technique by choosing longer form keywords; for example, using “accounting” can also grab readers who were searching for “accountant.”
If you are not using SEO tactics responsibly, the strategy will backfire and search engines will penalize you. Google and Yahoo are known for having banned companies on occasion, preventing them from appearing in their results completely. Make yourself aware of what is ethically sound when it comes to SEO.
If you’re buying a new domain for a sub-hosted site, be sure to ask the host if they will forward traffic to your old site to your new one. Doing so allows your users to get to the new website by using their familiar bookmarks. You can also place redirect pages on the old domain so that users are automatically taken to your new site.
You can attract visitors with free giveaways and contests, but be sure you’re following all the rules and regulations in your area. You might even check a competitor’s website and find out what they do. Just don’t copy them right out.
Use these tips to keep your site on people’s minds. The more relevant you are considered by the search engines, the higher your site will rank in the search engine rankings. Employ these easy tips to get a good start today. If you ignore SEO, your competitors will leave you in the dust.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com