With the proper tool, you will be well on your way to owning a well optimized site and to a ton of web traffic. Take a few minutes to read over the advice about search engine optimization that is listed below.
Be certain that your website is well-coded when you are working on optimizing it for search engines. When search engines see coding that is not well done, they will pass it up. If you have Flash content without coding, they will not index it at all.
Including keywords as well as their common misspellings can help optimize your search engine results. Search engines will process the keywords in these metatags, helping you maintain a presence in a larger array of searches. Make sure you use the plurals and the misspellings of you niche’s keywords.
Visit competitors websites and view their source codes. This will allow you to check out what SEO tactics their site uses, and the keywords that they use. While you might not wish to imitate their methods, this bit of sleuthing can make you think of other keywords and things to try.
PageRank increases are not just about gaining visitors, but in keeping them on your site. Search engines are now also looking at how much time consumers spend at a site and how it affects their page ranking. This influences the PageRank of a site. Message boards and forums can encourage visitors to stay on your website for a long time.
As part of your SEO strategy, consider creating a blog with a focus on your business and commenting in blogs relating to your subject area. Search engine spiders love unique and fresh content which includes easily followed navigation, and a blog offers all of that. If you want a high search engine ranking, backlinks are really important.
Use an accurate title tag to make sure that search engines will understand your page content. Use 60 characters of fewer because search engines typically will not display any more content than that. Search engines pay less attention to keywords after a certain point.
Keep the focus of each page on a single subject or product. Do not promote every product that you have on the site. This will just dilute the information and frustrate the customer who is looking for specifics. By having a page for each item, your website will rank higher.
Don’t use duplicate content and avoid being flagged as spam. Duplicate content can occur without you even realizing it. If you place your product’s description on a lot of pages to save time, know that a search engine will consider it spam most of the time.
Try to embed videos onto the homepage of your website. Videos can include introduction of your staff or promotions of your product. Make sure that you utilize the right keywords in your videos. After making a video sitemap, submit it using Google Webmaster Tools. Post the video that you have just created onto YouTube when you finish. This will attract a large amount of new customers.
Think about making a podcast. Podcasts, in either a video or audio format, are a great way to communicate with your customers with relevant information. They are growing more and more popular among consumers, and the good news is all they require is a video camera or tape recorder. Write out a description of your podcast, using keywords, to help people find your podcast during a search.
Including captions on your webpage is one of the best ways to optimize your site. Use articles, photos and other content to add keywords to. This will bring you more traffic.
Use the local listing options available from Google and Yahoo to improve your sites visibility. Free listings at these sites will generate more traffic and recognition for your site. Always take advantage of a completely free advertising venue.
Websites that effectively utilize search engine optimization almost never use image links. Only the URL is offered for the search engine index when there is an image link.
Make use of the “alt” tags for image links when using SEO to boost your rankings. If an image doesn’t load or is blocked by a browser, these tags show instead. The takeaway message from this paragraph is that Google looks for keywords in alt tags, just like any other text content on your page.
SEO is how you can get more people to your site. Many companies are unaware of this.
A great way to improve your SEO is to join your local Commerce Chamber, as well as Better Business Bureau. Local searches are more likely to then show your website due to the automatic inclusion of links by these organizations. Having a positive rating through the renowned Better Business Bureau can boost consumer trust in your business.
Consider acquiring a domain name that has not been renewed by its original owner. This may give you an advantage with SEO by building off of their prior ranking. Domain names that are at least two years old are automatically given more weight by search engines. Look for older domain names that were recently dropped,and see if they might work for your website.
A smart SEO tip is to always notice where you stand in the search engine rankings. Monitor your standings to see how your SEO is going. You can use Alexa or the Google toolbar to check your page rank.
Visit duration is used by search engine algorithms as part of the ranking process. The content on your site is important to keep customers coming back.
Based on the suggestions contained in this article, your website could do with a second look. Take the points offered in this article and integrate them into your website improvement plan.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com