With very little guidance you can successfully apply some of the most basic and effective SEO techniques. Read on to discover some very useful information on kicking your SEO into high gear.
When performing search engine optimization, each page of your website must include meta description tags. Description tags provide a good value to you, as it will be used to blurb about your site or page on search engine results. The meta tag should be brief and relevant. By doing this you will bring in a large audience, and you may even get more visitors than websites ranked higher than you on search engines.
Employ a product feed for the purpose of expanding the customer base that is yours and increasing your website traffic. This will help you build a positive online presence. This is where you are going to be able to provide important selling points about your products. Submit them to major search engines and shopping comparison sites. A feed reader allows customers to subscribe easily to your feed, too.
Develop a site map as a way of assisting search engines to index your pages. Site maps, also called navigation bars, make it easier for search engines to navigate to a particular page from anywhere else on your site. A site map will help rankings, no matter how small the site is.
If video or audio items are shown on your website, you should have transcripts of these included. Your audio and video content will be better understood by search engines if you use transcripts.
While proofreading is often overlooked, it’s vital to the quality and respectability of all websites. Review your site carefully to be sure your copy is readable to search engines, while still enticing visitors to want to see more. Make sure that you proofread all of your work, as a misspelled keyword is useless.
Don’t use too many keywords. Twelve or less should do the job. If you want to know what keywords to use, try utilizing analytical tools.
Proper search engine optimized websites rarely includes image links. Image links only will refer back to the direct link or host of that image file.
Make use of the “alt” tags for image links when using SEO to boost your rankings. If the image display is disabled, these tags replace the images. The page’s ranking will be improved, because search engines can index and read alt tags.
Educate yourself on the different aspects of SEO, but be careful in trying to do too much at once. The truth is that there are just not enough hours in the day to master every little technique, so pick one that looks promising and exploit this angle as much as you can.
Register with Better Business Bureau as well as the Chamber of Commerce in your area for increased SEO. You will then obtain a direct link from their site to yours, which will also help your business with local searches. Having a positive rating through the renowned Better Business Bureau can boost consumer trust in your business.
While you may be tempted to write for the search engine bots that will scan your website, you must focus on writing for human visitors first. While keyword phrases for bots are important, they are not the ones making the purchases, so you can optimize the content afterwards. You want to be able to easily read your site. If it can’t be read, it will fail.
Social media sites should not be overlooked for SEO purposes. You can interact directly with clients through Facebook and Twitter, while YouTube makes it easy to promote products through instructional videos.
If using a shared server, you must ensure you’re not located on a proxy which is shared with sites that are banned. If a banned site shares a proxy with you, it could negatively affect search engine exposure for your site.
If you are planning on using a company to optimize your SEO make sure that you research them beforehand. Find out what sort of techniques they employee, how much experience they have in your field and how long it you have to wait before you can expect to see results. Don’t be afraid to ask for a portfolio or examples of their work in action. Speaking to their current or former clients is an exacting method to see how effective the company is. A reliable company will be more than happy to comply.
Make sure than any foreign language on your site, that is not English, is supported by a language meta tag. This will build your rank when someone searches in that language.
When you optimize a web page using keywords, you should focus on a single phrase that will attract traffic. When you try to use a lot of keywords on your page, it starts to get confusing. When you focus your efforts on one topic and one keyword, it makes it easier for readers to understand your content, so they are more likely to enjoy it and return for more. Remember that it’s the readers and not the search engines that drive your sales.
Try to get the old page forwarded to your brand new domain. That enables website users to reach your new page with their older bookmarks. Redirect pages are also useful in bringing visitors to your new site from your old website.
The server you are using should be configured to remain case sensitive with regards to URL’s. If you don’t do this, then you could be respidered, compromising your link juice.
The choice is yours whether or not you list your site on link directories, but if you do choose this path, you must only select sites which are topical and highly respected. Many directories are design flaws or are simply out of date. Always be mindful of which people you use as affiliates.
Now that you are better informed from this article, you should see the revisions that need to be made on your own site. With the advice you have just received, you can optimize your website effectively with minimum effort.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com