At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
You should have regular interesting blogs. You see, people who use social sites are always looking for fresh and exciting content. If they can get it with you, they may be inclined to stick with you. You can see this in magazine and newspaper subscriptions. So it is crucial that you have content that encourages visitors to return to your site.
If you social media marketing plan includes Twitter, make sure your tweets are interesting and cover a variety of topics. Send out Tweets that contain suggestions and tips that relate to your products and the issues they aim to resolve for your customers. If you combine this type of tweet with business promotional ones, those who follow you are likely to hang around.
If you are considering enlisting the services of a social network marketing company, use extreme caution. A lot of these companies are fly-by-night operations out to fleece new Internet marketers who don’t know any better. The companies utilize thousands of fake twitter, Facebook and YouTube accounts, which they create using proxy servers and automated registration bots. Your ads will be seen by their fake accounts to ramp up the numbers, while you get no profit from your investment.
Do you run a blog? If so, the button that allows you to retweet should be near the top of all your posts. Your followers can then share your blog update with their own Twitter followers quite easily. You will increase the size of your viewership exponentially, getting your information out and where you want it effectively.
Add a Facebook button to your blog posts. By doing so, viewers of your blog can then on-share the post to their friends. This can have a multiplying effect and expand the number of viewers. This, in turn, will generate even more visitors to buy your products.
Offer exclusive specials to the people that follow you via social media. Engage customers by providing them with something exclusive. Try doing a giveaway or contest for your followers. If that is not something that interests you, try offering them an exclusive product or service. You can even make announcements and post them to your social media site.
When posting from your social media accounts, you should strive to come across as humble and approachable. No matter the size or reputation of your company, arrogant or boastful posts will not be taken well. You don’t hold any sway over your social media followers or other customers. At the end of the day, your customers are really the deciding factor as to the ultimate success of your business.
Use the growing database of Yahoo Answers to your advantage. Yahoo answers allows people to post questions and also provide answers to questions submitted by other users. Try looking up any questions about the issues that are related to what you sell and prepare a response that links to your own services. You will quickly achieve expert status if you consistently provide good answers in a specific category.
You need to remain flexible with how often you choose to update your pages. If you’ve got big product development plans, your followers may expect more updates from you. But if you are having a hard time coming up with fresh content, consider posting less often so your content is not stale to followers.
Measure your plan’s success. You need to have stats that showcase the generated activity and the number of new weekly followers you have. Work on connecting statistics to concrete actions so that you make optimal strategic decisions. You won’t know if your social media marketing campaign will be worth the time if you’re not keeping track of results.
Consider posting contests for freebies in your various social media profiles. Giving away free products is a great way to get followers to your profile. Decide on what you are going to give away, then visit the popular freebie sites and post the link to where readers can get their freebie.
Remember that having a presence on social media is not just about advertising your products. You can learn a lot about your potential customers through social networking. They might even interact with you directly and provide you with feedback about your brand. Yes, you can discuss your products through social media, but it is a more powerful tool if you consider it a sort of customer relations.
Tempt customers to interact with your company by holding contests with rewards that are hard to pass up, this is a great strategy to help you publicize your company in a fun and creative way. Because of social networking and media’s viral nature, the news regarding your contest will be spread everywhere extremely fast. If you make it fun and interesting, then relate it to any products or services you’re going to sell so you can make it a success. For instance, you might consider a logo-design contest for a new product you’re introducing.
You must keep at social media marketing to succeed. Any work you do in social media takes time to see the real results. Usually it can take about a year to build a good following and take advantage of the real benefits for your business and develop creative marketing strategies.
It’s important to stay up to date when it comes to marketing, and there’s no method of marketing as current as using social media. Social media provides opportunities for your business to tailor marketing strategies around your specific products and services. It also enables you to communicate with an audience of millions. This article discussed how to put together a simple, yet effective, social media marketing program without spending a lot of money.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA