It can be difficult for small business owners to market their company on a budget. Necessity is the mother of invention, and social media marketers have devised ways to reach their audience through Facebook, Twitter, and other social media platforms at low cost. You can more easily attract both new and returning customers using social media marketing, and you will probably have more fun doing it. Keep reading for advice on how to use social media to promote your business.
Create new blog entries regularly and constantly. If your content is updated frequently, the reader will know when you’re about to put up new content to check out when they return later. This is why people subscribe to newspapers and magazines. Be consistent to keep people coming back.
To boost your social media marketing, place a social media widget on your website. Add a widget to your site that followers can use to easily share your content. It can also serve as a tool for your followers to re-tweet or vote on something they find interesting.
A social media storefront that is easy to use is one way you can effectively use social media marketing. As a supplement to your standalone site, make a Facebook store to which users can navigate from each post you make. This makes it easy for avid Facebook users to find your site as they navigate Facebook, and and enable them to buy your product on the spot. Using this method you can allow them to stay on Facebook, which many of them would prefer.
Think about serving as a guest blogger or letting a well-known blogger in the field to post on your website. Both avenues can bring increased traffic to your website. When guest posting on another blog, make sure the blog owners allows your to add a backlink to your site. Also, afford your guest bloggers a similar courtesy. You will likely get more visits to your blog and your site doing this.
Give your potential clients a way to subscribe to your social media presence. Many people utilize these sites regularly, so allowing them to view your content via social media outlets is a wonderful idea.
It takes time and patience to construct a social media network. It is not likely that you will develop a long list of followers quickly. It can happen and has happened, but the chances are slim that your site will go viral right when you set it up. If you are patient and diligent, success will happen.
Try to interact with customers as frequently as you can. Post comments on their blog posts and Facebook status if you feel this is appropriate. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.
Who is your target audience? Your best bet is to learn as much as possible about your target market, including their social media preferences and behaviors.
Your profiles can draw customers to your online store. Announce the opening of new locations, or in-store discounts you are offering. Allow them access to printable coupons or limited time offers, which are just for your followers. Customers are unlikely to connect with your brand on Facebook if you do not offer anything of value.
Remember that having a presence on social media is not just about advertising your products. Social networking allows you to learn more about your customers. This can also be used to create an interactive dialogue between them and “the brand”. You can think of social networking as both a place to interact with customers for customer relations, as well as a place to promote your products.
Make sure to note your social networking profiles on your main website. This is easily accomplished by using HTML codes to add “share” buttons to individual posts or pages. These buttons need to be included on your main website, RSS feeds, and blog posts so your customers can share the content they like.
Studies have shown that most people spend time on social networks during business hours. There are a number of social media tools that update your profiles and sites; that way, you can write your posts when you wish, and they will be automatically posted when they are likely to be viewed by the most people.
A photo submission contest is a fun way to get the word out about people who use your brand. Offer followers an appealing prize for the individual who submits the most entertaining and creative image featuring your products or logo. You can gain valuable exposure along the social network as the people who submit their pictures share them across the network with others who may not have heard of your product.
Social media marketing is one of the few marketing platforms that costs little more than your time, so there is no reason to worry about potentially losing money. Your focus now becomes providing quality videos, pictures, etc. to a correctly established audience. With so many different resources at your disposal, you should be able to quickly and confidently expand your online presence.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA