SEO is the process where a webmaster tweaks his or her site around to get the highest search engine ranking. Because search engine rankings are key to driving traffic and sales, SEO has become a very popular service. There are a lot of people that will try to convince you that search engine optimization techniques are too difficult for typical webmasters to use. Do not listen to these people!
Your website must keep your readers interested. A large part of using SEO is bringing people to your website repeatedly and keeping them there. Not only will these additional traffic increase your sales, but the search engines will increase your ranking.
Use keyword-friendly anchor text for links between pages on your website. If you use generic text like “click here” for your links, search engines might think your site is about clicking here, rather than cat food. If you use the correct keywords in your anchor text, search engine spiders will be able to locate your content quickly.
Make use of header tags. Make use of your site’s CSS page to reduce the size to something appropriate. Search engines like to use headers to rank sites. The tags H1 and H2 should highlight your service or product.
Check out the competitions’ HTML code. This lets you see how the SEO strategies on their websites and which keywords they’re using. It’s likely you don’t want to copy them, but looking around can show you what has and hasn’t worked for them.
Do not add any SEO to Flash content. Flash is not usable on some devices, and search engine robots cannot read it at all. To get the ranking you desire, you must have good content on your site.
Start your SEO rewrite by looking at your description tag. This tag should be relevant to your customers’ needs so that they’ll find you when they search for the tag. Limit the tag to 30 words or fewer. You should not exceed 100 KB on this page.
Refresh and update your content often with new information. Set a weekly goal, and no matter the size remain with it. Search engines recognize websites that constantly update their content as being more informative and up-to-date than those who don’t. As a result, these sites are indexed more often. Sites that have new content on a regular basis tend to rank higher in the search engine results
If you have images, you should always include a tag that describes your image. Alt tags are basically a substitute for the image. This text is used if a visitor has chosen not to allow images. Search engine spiders can’t read images, only alt tags, which means they’ll be seeing those keywords. And this can improve your search ranking.
If you are gunning for promotion in the page ranks, then composing unique content for your website should be near the top of your list of priorities. To get a lot of traffic, you’ll need to offer unique content that can’t be found elsewhere. People stay and click around your site when you have something interesting and unique to offer.
Put more content on pages than only links. Make links blend in to the webpage. Pages that are filled with links are often ignored by readers who often find them boring. Many search engines do not rank these pages favorably. Keeping the links on your site integrated into your text makes your content look more professional, and helps search engines rank your site higher in searches.
Buy a previously used domain name for an immediately higher page rank from the start. Older domain names have more weight with search engines. Look around and see if you can grab a domain that fits your site and has been recently abandoned.
Make sure to do your research before choosing a company to promote the site. Discuss how experienced the company is at promoting sites in your niche. Learn what SEO methods they use, and find out when you can expect to see results. You should obviously talk about pricing as well. Ask for their portfolio if it is not available on their website. You may also want to seek out testimonials from their clients. A great company will allow this to happen.
When it comes to search engine optimization, make sure you focus on phrases rather than simply keywords. Do you typically search with only one word? Look for phrases that match your content. Be sure to include wording that localizes your data, such as “Toronto Store Sale! ” instead of the more generic “Check out our sale! ”
Blog and comment where relevant, so that you can get links for your site. If your comment is helpful and relevant, the blog owner will usually allow you to post your link. Don’t put a link on a comment you make to a blog that does not have a good connection to your site. Additionally, when you do leave a comment, make sure that it is of value to that site. If you know what you are doing you can easily comment on blogs and provide your link.
Though SEO does have layers of complexity that are best reserved for professionals, there is no reason to believe that beginners cannot also use this tool to their advantage. If you start with the simple, effective tips like the ones in this article, you will be able to improve your page rank. Try just one and see how significantly it improves your numbers.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com