If you are not pleased with your monthly statistics, think about starting a social media marketing campaign. In some cases, just changing things up can turn your fortunes around. Social media is an affordable, accessible and simple way to get your message out to thousands of people at once. This article provides smart, easy steps for starting a successful marketing campaign with social media.
Look on the top right hand corner of your blog. You’ll see a Facebook LIKE box. This lets people “like” you for Facebook. It is important that the button allows them to “like” your business without leaving the page they are on within your website. Doing it this way helps your exposure and keeps people on your page longer.
Social Media Sites
It is important that site visitors can easily subscribe to you via social media sites. People use all kinds of social media sites daily. By letting them have quicker access using their favorite social media site, they will be able to access your posts more easily.
Combine your social media marketing campaign with an email campaign. When you send out a marketing email, be sure to include links to your Facebook and Twitter pages at the end of the email. Encouraging the people who buy from you and visit your website to sign up for your newsletter as another way to market your business.
For quick turnarounds, configure your company’s Twitter feed to automatically tweet posts from your blog. You may also choose a few bloggers that can post high-quality content and updates that include links to their written posts. They will love being mentioned on a company’s feed, and all of your followers will benefit from the conversation.
When you post something to Twitter, it is a good idea to add a tag. Tags show up after the “#” symbol. This will allow any updates you have to show up in feeds of people that have subscribed to particular groups. The tags should relate to your target audience.
Look through Yahoo Answers to learn more. Once you have created a Yahoo account, you can find all kinds of information. This feature on Yahoo enables users to ask questions, and then receive answers from fellow users. Research any questions that are related to what you offer and then write answers to these, mentioning your products. You can build your reputation as an expert with high quality answers in categories for which you have knowledge.
As you’ve surely seen ads on Facebook and other such social media, they often contain interesting photoshopped pictures. This use of images is very clever and can draw potential buyers to your products or website. Once readers are drawn in, they will be more likely to visit your site and do business with you.
Sponsoring blogs for your employees is a smart thing to do to brin gmore traffic to your site. Customers can take a glimpse inside your business by reading such blogs. It also gives them insight into your corporate culture and how your products go from raw materials to finished product. When customers are able to see the inner workings of your company, they will naturally trust you.
Researchers have found that people are most likely to be visiting social media sites during weekday business hours. Use tools for automatically updating your blogs around this time each day and make the posts have a focus on certain activities or ideas that will appeal to the working audience.
It is important to never rely on a single channel when it comes to social media marketing. Taking advantage of a number of different websites will help you reach a bigger audience. You will be able to learn how to market in a variety of places.
A great way to get your followers involved in social media is to hold a photo contest related to your brand. Tell users that you will offer a prize for the most creative photo with your brand included. You can gain valuable exposure along the social network as the people who submit their pictures share them across the network with others who may not have heard of your product.
Using social media to spread announcements and updates is great, but it should be simple. Short messages are often better because they don’t bore the user with a lot of text. They are also more likely to stay in someone’s mind. People tend to pass these messages on more as well. Consider using a few great images to help you get your messages across, while avoiding the over-use of words.
If you’re thinking of creating a Facebook page to get your product known, it may be helpful to monitor your competitor’s actions. By doing this, you will develop ideas as to what you should be doing as well as what you shouldn’t. Put together your page in an appealing way that also stands out from others.
Online contests or giveaways will generate more leads to your website. So, you can give a prize away from your company and this can go a long way with your reputation. Not only is this a good way to reach out to and interact with your customers and fans, but it’s a fantastic marketing move.
An advertising campaign aimed at users of social media networks does not need to be complicated. Once you commit to adding the social media component, you must stay aware and abreast of the latest trends and information available. You can only profit from social media marketing if you put your full effort into it, so put the above tips into practice, and keep your profiles current.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA