It’s probably safe to say that your friends and siblings are on Facebook. It is even possible that your Mom or Grandma are on Facebook, too. But do your customers have a Facebook account? Probably so. Keep reading to find out how to market to them.
Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although there is a relaxed tone on social media, you should always present yourself and your business professionally. Folks will have more respect for what you do if your tone stays professional.
Always respond to comments written about you or to you on Facebook. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Reply back, particularly if it is a complaint or someone who needs service immediately.
You need to have a unique Facebook page if you use it for Internet marketing purposes. Add colors and pictures to your page. Those on Facebook are more likely to visit a vibrant page instead of a dull one.
You could create a group rather than a page. This will help generate an online community for better interaction. Allow your subscribers to post content on your Facebook page.
One great way to get people to pay attention to your brand is to give away something. Offer a contest or a giveaway to your current customers. This doesn’t cost much and has the potential to build a significant following for your brand.
Never share updates that don’t relate to your field. Take care when posting about current events so as not to bore or offend any followers. Use a separate personal account to share details about your personal projects.
Get fans involved in brand or company decisions. People enjoy feeling like they are up-to-date and important. There is no greater way to do this than letting your community get involved with the decision making process. If you blog, ask fans what they want to hear about.
All your content needs to be “Share”-able. You will want to share information with as many people as possible. Facebook works best for a company when followers can interact with each other and share your information with their friends. When you put out important information, your audience will help your search engine marketing efforts by sharing that information within their own networks.
Make sure you try your best to give your brand a personality. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Have a little bit of personality while remaining as professional as possible when you can.
Do not turn off comments; your fans need to tell you how they feel. Although keeping inappropriate comments off your page is important, you need to leave comments on to show users you care about what they think.
Always understand what your Facebook page is for. Don’t create a Facebook page just because it is the hip thing to do. Do you use it to talk to your customers? Or, do you want them to have a forum with which to contact you? Using your Facebook page to market is different from using your page to communicate with customers.
Try posting professional photos on the Facebook page. These photos need to have something to do with your business. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
Have some kind of a contest on your page if you want to increase how many “likes” that pages has. You could offer discounts or something free to a winner after you reach your goal. This will give you more subscribers and help grow your fan base.
You probably have some familiarity with Facebook already, just due to your own personal interactions with it. Try using these tips and your own knowledge to make a successful Facebook campaign. The larger the effort you want to put in, the greater the profit you will receive.