If you have a business, there is a very good chance that your customers belong to one of the social networking websites. Therefore, to increase your exposure to your customers, you should too. Find out which social sites your customers are on, and include them in your marketing mix. If not, you are missing out on finding new customers and building relationships.
If using social media, let all current customers know. Many social media sites will alert all of the follower’s connections that they have begun following a new company or person. Don’t underestimate the power of this type of free advertising. Referrals like this carry more weight that traditional advertising.
Make sure your posts aren’t condescending or give the reader the impression you are too cocky. Your followers will not appreciate reading what you have to brag about, even if you are successful. Your strength is maintained only by the customers who give it to you in the first place. They are essential to your success.
Something that people should remember when they’re using social media to market is to stay as active as they can. Being social will help you be successful. If you do not interact with your audience, your marketing campaign in social media will fail and you audience will leave. Conversely, if you campaign is active and you are consistently engaging your audience, your campaign can become very successful.
Use plenty of social media buttons. Whenever you leave any comments, ensure that this is on your blog, website, emails and definitely your signature. You should also add links to your other profiles on social networks and encourage people to find you on more than one site.
Look into Facebook’s games. It would be easy for you to create a game of your own that is related to your industry or your product. Some brands have found a lot of success by using Facebook’s games. These have become rapidly spreading on the web. If you can swing the expense, consider consulting with a game designer who can create an application that you can share on Facebook.
Include the names of influential users of Twitter by name-dropping with an “@” symbol preceding the name. When the user sees that you have created a post, that person will be highly likely to respond or to repost your original post.
Use tags when you are posting on Twitter. Tags appear after the symbol # and allow you to have your updates appear in the feeds of users who have subscribed to a group. Make thoughtful selections of your hashtags and think of groups of which your target audience are interested.
Remember that there is going to be negative feedback for you when you market on social media as well. Your customers might love your products, but that love has its limits; some people might not be so happy. Customers will respect your willingness to deal with difficulties head-on.
Always try to be patient when marketing and networking on any social media site. People should trust what you’re doing and whatever it is you are trying to sell. You should avoid trying to gain mass trust. Instead, be a social creature and work slowly to win people over, one at a time if necessary. Before you realize it, you’re going to have a huge database of clientele.
Hold regular Facebook contests and promotions. Consumers are always looking for a bargain, and the opportunity to obtain something for free is the best bargain of them all. Contests can be a great way of incorporating this feeling into your brand while getting people excited about your page. Contests are also great ways to emphasize your latest products and attract customer interest.
Use LinkedIn and connect it to your blog to increase your marketing prowess. You open up a lot of possibilities quick when you add a LinkedIn button for sharing at the top of a blog. This will allow your blog posts to be shared among a very professional group of people, which may not be as active on other social media websites. LinkedIn currently has more than 100 million users, which means this could get your blog some major traffic.
It should now be obvious, social media is an essential marketing tool for any business. You can broaden your customer base while still engaging your existing clientele and boast about your wares to the world at large at the same time. Add social media marketing to your marketing repertoire and see how useful it is.