Social media marketing today is one of the tops methods people use to promote their business online. A lot of business owners and marketing managers are simply unsure how to capitalize on this evolving phenomenon and really put it to work to gather more customers. The following are some tips that will help you improve on your marketing skills in regards to social media.
If Twitter is part of your social marketing plan, write tweets that have interesting, compelling and varied content. You can try tweeting tips and hints about things that relate to your line of business. Sprinkling these tweets in among blatantly promotional ones will keep your readers more interested in what you have to say.
If you decide to utilize a marketing company to help you with social media marketing, be cautions. A lot of those companies run bad businesses to scam amateurs who do not know better. Some of these companies use fake YouTube, Facebook and Twitter accounts by using proxy servers with automated registration bots. Because these services use abusive tactics, your message is generally not seen by too many real people, as the view counts are fake and the fraudulent accounts are generally terminated fairly quickly.
One way to expand the visibility of your business is to include a share link for Facebook on your site. This will allow your blog’s visitors to share this with people on their own friend’s list. This will increase the number of visitors to you blog, which should in turn increase sales.
Social media is all about being social, so be ready to speak with your customers. If they have a complaint or a suggestion, open a dialogue with them. Make this a priority, so your customers know you value their input.
If you’d really like the customers to go crazy about your products as opposed to the competition’s, make sure that you’re offering some great deals and exclusive specials. If they only see special promotions through Facebook, then it becomes a great marketing tool where people will help you advertise through these social media sites.
Social Media Marketing
Keep in mind that you need to be active in your social media marketing efforts. This is because the sites are social in nature. If you don’t provide any activities or interact with people, your social media marketing strategy probably will not work. Active campaigns yield a sense of comfort for your customers and more sales.
Investigate the possibility of creating a Facebook game. Creating a game that relates to and promotes your products or your industry isn’t too difficult. A lot of popular brands have created some successful Facebook games that have become viral phenomenons. If you have the funds to have a professional game designer work on a game for your business, then you can reap the rewards by sharing it on Facebook.
You can use the Twitter API to automatically tweet certain messages at a given time of day or in reaction to an event, such as a blogger posting something. You can even post links to updates from a few affiliates’ high-quality blogs. The exposure will be appreciated, and your followers can enjoy all of the great content that you give them.
Before starting out with any social media promotion, it is best to thoroughly research all the different ways you advertise through social networking sites. You have to remember that no two social sites are the same. Learn a little bit about the differences between them. If you know which sites reach the most people in your target audience, you can use your time wisely when reaching them.
Hosting contests with attractive rewards on social media websites, such as Facebook and Twitter, is an effective way to generate positive publicity for your business. News of these contests will spread rapidly, because of how these social sites work. Your contest must be a positive situation – ensure it is fun, simple to enter, and includes a prize your customers would really want to win. A contest example that you can try out is to design a logo for one of your upcoming products.
Use your business name as your usernames for social media websites. Staking a claim to your business’s name on these sites will prevent someone else from posting content that is meaningless or even damaging to you. Do this even if you are not yet prepared to begin utilizing social media. That way the names are ready to go when you are.
Include some incentives when doing social media marketing to promote your business offerings. However, don’t overdo it. Potential buyers have no patience for high-pressure sales tactics. Share quality content related to your industry and talk about your new products or share coupon codes once a week. Too many “deals” and they’ll catch on that there’s not really a deal at all!
When people choose to follow your company’s page on Twitter, follow back. Do not treat your followers as mere customers. Most people prefer to do business with a company that reciprocates the favor and is appreciative of its customers. While it only takes a click or two to follow another Twitter user, the effect is often overwhelmingly positive for the customers.
By reading this article, you have learned the first steps to using social media marketing as an effective part of your marketing strategy. Keep in mind that effective online marketing boosts your company’s Internet presence, which in turn causes more business and a growing reputation. All this impacts the bottom line quite positively.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA