There are many terms and lingo in SEO that may be confusing, but you need to keep learning. Just go over the following text for search engine optimization to help your site do well.
When selecting your domain name you need to ensure that it includes your main keywords or phrase. You need to make your site easy to locate when customers are trying to look for it in the web. Keep in mind that not everyone visiting your site will have followed an ad. Many will arrive because they were searching for products your site contains.
When you link your site you need a viable anchor tag. Using generic anchor text like “click here” is a wasted opportunity to integrate more keywords. Search engine bots will look for keywords in anchor text and boost your rankings when they see them.
Make sure that your header tags are efficient. CSS can be used to reduce the size of the headers. Search engines love headers and use them as a means to rank a website. Use of headers such as H1 or the H2 tags will help to emphasize the most important components of your pages.
Visit competitors’ websites to take a look at their source code. You can see how they use SEO and the keywords they use. You don’t want to copy their methods but use them as a model to develop your own.
If you are naming your URLs for each individual page, you should keep in mind that search engine spiders can not identify dynamic language and session id names. This confuses search engines a great deal, so be mindful and establish relevant names for all your URLs.
Don’t use Flash on your website if you want it to be search engine friendly. Flash typically does not load very fast, and spiders are turned off by this. It’s important that your website’s content is easily visible to search engines.
Try moving to the podcast arena. Podcasting is a great audio or video medium to provide your customers with relevant and topical information. Due to the ease of access to the podcasting world, this form of marketing is gaining a lot of traction with businesses who want to a new way to talk to their consumers. You should use meta descriptions attached to your podcast posting to make sure that search engine spiders can index them properly for ranking.
Invest in online advertising like adwords or adbrite. Trying to work with SEO yourself can sometimes not yield you extra traffic on your site. Such advertising conduits are meant to do just that. Using these advertising products from the big search engines like Google could brings great traffic to your site.
To improve your site’s local visibility, create a listing for your business on sites like Google Places and Yahoo Local. These free services offer you ways to make your site more visible, bringing in more visitors. Always take advantage of free publicity.
Orienting your business to search engine optimization allows you to achieve higher rankings and more web traffic. Some companies do not have a grasp of this.
Placing your keywords strategically in the context on your site will help increase the traffic the search engines bring your way. Make frequent use of keywords toward the beginning of your content, but do not overdo it. A common practice is to use your keyword two times in the first paragraph. Then, get your keyword into the following 200 words as much as you reasonably can, without being too obvious.
Don’t duplicate articles on your site! Google sees this as spamming and will reduce your page rank for it. When people link two pages with the same content, the count of your incoming links will be diluted and your Page Rank will drop even further.
Search engines will lower your page rankings if you are found to be manipulating the rating system to artificially achieve top search rankings. Some companies, such as Google and Yahoo, ban companies from appearing in their ratings at all. Be advised and ethically hone your search engine optimization!
If you have a site that is written in a non-english language, use the language meta tag. Doing so will improve your site rankings for queries in a different language.
One of the top tips for search engine optimization is to not forget to stay on top of your ranking within the search engines. If you don’t monitor your page standings then you will not know if your seo efforts are paying off. Use Alexa or the Google toolbar to watch your page rankings.
Eventually you’ll have some success with search engine rankings by putting the SEO advice you got here to good use. You don’t need to rely on luck, and search engines won’t discriminate between people. You will find higher rankings as you implement these tips.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com