Google is definitely king when it comes to search engines. If your site isn’t optimized for Google searches (or Yahoo! Forgetting to register with Google, Yahoo and Bing is not going to be good for your site. Use the following tips to begin your website’s search engine optimization campaign, and watch as your new users roll in.
Don’t use Flash for your website if your are working on SEO for it. Flash can not be read by the spiders and text used in flash won’t be read. To optimize a site for the search engines, content must be visible and search engine friendly.
Any successful SEO process needs to include the creation of a site map. Spiders will have an easier time crawling your site if there is a site map. You may need to include a few site maps, if you have a big website. A good rule to go by is to show only 100 links maximum on any given site map.
Use a site map so that search engines can easier index your pages. A site map, or nav bar, will allow visitors to navigate easily to any page on your site, from anywhere on your site. Even a smaller website can have a higher search engine ranking with a good site map.
To garner higher search rankings for your site, understand the benefits and uses of social media and use these free sites to get noticed. Most of them are free to use, such as Twitter, Facebook or even the online review sites. Many of these sites also cater to specific interest or groups like photography and Christmas. Join the ones that are relevant to your business, and use this innovative way to promote your products or services and increase your search engine optimization.
A description tag that is efficient will draw users to your website, improving your site’s search engine optimization. The content in this area shouldn’t exceed 30 words. Try to make sure that the size of this page doesn’t go over 100 KB.
Your website needs to be visually appealing. Adding interactive functions to your website, like allowing users to change the font to their preferred size, can help to build your online reputation. Make your site for people and the search engines.
It is extremely important that all of your site’s images have a corresponding alt tag. Use these tags to replace pictures if a site visitor disables his or her image display. Search engines read these tags and index them, so you can boost your page rankings by having keywords in them.
There are lots of important aspects to SEO and you can learn about each one, while specializing in only one or two. Since there is just not enough minutes in a day to learn all SEO techniques, choose one that appears promising and make the most of this area.
SEO can help your customers find you. Many new business owners do not realize how important this really is.
Earn more search hits by using longer or plural versions of keywords. A number of search engines use an indexing method known as keyword stemming. If your primary keyword were “parent”, a stemming search engine would not link you to the results for searches based around “parents” or “parenting”. To use keyword stemming to your advantage, use the longer form, such as “accounting”, so that your site is returned with search results for accountant.
Ask yourself the question “how would somebody find my site if they were searching for it?” Then ensure that you have multiple uses of these keywords scattered through your site. Include your keywords in the titles of your pages and throughout your content, but don’t overuse them. Stuffing your pages full of keywords will cause the search engines to lower your search ranking.
If you try writing your articles around keywords, you will be rewarded with improved search engine optimization. If certain keywords are scattered throughout your articles, then search engines will pay greater attention to them. If your search engine ranking is higher, that means more traffic for your website. Make sure your chosen keyword is in the title of the article as well as the summary. It should also occur about 4-5 times throughout article itself.
If you’re using a server that’s shared, make sure you’re not using a proxy that shares with a site that’s been banned. If a banned site shares a proxy with you, it could negatively affect search engine exposure for your site.
By using the above suggestions, you will be able to stay relevant by using search engine optimization. The more relevant a search engine considers your website, the higher up it will end up in search results. Jump start by making these tips part of your strategy. Your competitors are sure to use these tips, even if you don’t.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com