I doubt you need to be told, but any time you launch a business, online or off, you are going to need some form of solid business plan ready to guide you along the right path. That means you must utilize the newest marketing techniques for social media before they have become overdone and saturated, and you must learn ways to use information you already have in a way that is new and fresh.
If you use Twitter for the promotion of your business, it is important that you respond to followers regularly. Be consistent in responding to both compliments and complaints. Twitter should be used to engage your customer base. These interactions help build stronger relationships between you and your followers. Additionally, this will help you establish yourself as being a genuine human being, rather than a mere business.
Friends, family, existing customers, and anyone else you know should be invited to your social sites when you establish them. The main reason here, especially on Facebook and Twitter, is that the activities they perform are available via their profiles. So while your sister’s neighbor’s boyfriend might not be interested in your business, people in his network might be.
Inform all your current custumers of your new adventure into the world of SMM. If they follow you on the social media that they use, all their contacts will be able to see that. This is basically free advertising and shouldn’t be underestimated. It also has the potential to increase conversions, since it has the same function as word-of-mouth advertising.
You need to tie all of your social media sites together using links in order to have the most successful campaign Be sure your blog has easy to see links to your Facebook page, your YouTube videos and Twitter. Be sure your Twitter profile contains a URL for your Facebook profile and your blog. These links will help you reach out to a wider audience and the same people will be exposed to your content more than once.
Use the one-two punch of email marketing and social media marketing. To do this, consider including social media widgets the end of your email. You can also provide a link to your newsletter registration page to make it easier for people to subscribe.
If you’re looking for an easy venue for social media marketing, you should try Facebook. Because of the new Timeline feature and other cool Facebook features, a user’s actions are shared on their page where their friends will see it. Encourage the readers of you page to talk between each other and with you on the posts you make to gain more exposure.
Ask customers to fill out social networking habit surveys. You will be wise to create a Twitter and Facebook page if your survey shows that your customers are frequenting these sites an hour or more a day. If you find that your customers aren’t using social media, register your usernames but don’t bother investing any time in building your accounts yet.
An effective social media marketing strategy goes far beyond posting the occasional online advertisement. Social networking will let you gain more knowledge about your customers. You can have them interact with you or with your brand and assess where they stand based on your interactions. You can post about your products, though it may be more helpful to think of social media sites as a place for customer relations.
Ensure that your site contains mention of your social media pages. You can easily do this by including share buttons on your web page which lets your consumers share content from you on their own social media pages. To facilitate quick and easy sharing, include sharing buttons on each page of your website, at the end of each blog post and in the form of RSS feeds.
A smart and effective way to give your business positive publicity is to run contests with great prizes on various social networking sites, such as Twitter and Facebook. People who join the contest will tell their friends and ask them to vote for their submission. Your contest must be a positive situation – ensure it is fun, simple to enter, and includes a prize your customers would really want to win. For instance, you might consider a logo-design contest for a new product you’re introducing.
Utilize the wonderful world of social marketing to your full advantage by following the above tips. Make sure you follow the tips listed above in order to pull off a seamless SMM campaign.