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Marketing Your Way Through The Social Media Jungle

TIP! Your tweets should have quality content that appeals to your followers. Send out tweets with advice and insights relevant to your niche.

Although you may currently use social media sites for entertainment or to communicate with friends or family members, they are also a great way to market your business as well. No longer are these sites reserved for idle game playing or match making; when used effectively for marketing purposes they can really boost business. In these paragraphs you will read about ways to use popular social media websites to your advantage.

TIP! Before you decide to create any social profiles, make sure you have a thorough list of people to invite. This can increase the awareness for your business so that you can get on the map.

Twitter is a powerful social networking platform that can be a valuable promotional tool for your business. Using Twitter effectively will create more buzz for your business. Take your time and study how to use hashtags, keywords and everything else involved with Twitter.

TIP! Social media marketing works best when your social media profiles are all linked together. On your blog, post links to your Twitter site, for example.

It is important to remember to frequently add new and different content to your twitter feed. Try sending tweets with suggestions and tips that are relative to your business. Finding a successful balance of productive tweets and promotional tweets can strengthen your following as your patrons remain interested.

TIP! Offer exclusive discounts and perks to those who follow your social media profiles. Give your customers something they can drool over, something very hard to find.

Be careful if you are considering using a marketing company for social media. For starters, their black hat techniques are often seen as spam and will degrade your reputation. These companies use thousands of bogus Facebook, YouTube and Twitter accounts using proxy servers that automate registration at these sites. Your money will have been wasted sending you marketing message to accounts no one will ever see.

TIP! Make certain you update your social profiles often. Your customers may expect regular updates.

To make a more friendly site that works with social media, try adding comments, ratings, and a way to sort material. People are more likely to return to a site where they feel important and active.

TIP! Without being too intrusive, have regular interaction with your clientele. If appropriate, comment on their blogs or Facebook statuses.

Write a guest post on a blog in your niche or allow a guest blogger to post on your blog. Both of these methods will help drive traffic to your site. Whenever you decide to guest blog on someone’s site, always include links that go back to your own site. On the same token, allow your own guest bloggers the same courtesy. It’s a win-win situation, because followers will likely check out both websites.

Social Media

TIP! Mention celebrities or influential people in your field when tweeting by using the “@” symbol. You can also get their attention by retweeting their tweets.

It takes patience to create a social media network. You won’t attract tens of thousands of followers in a day. Some profiles on the social media sites will go viral quickly, but this should not be expected as it is not the norm. Provide good content, frequently update your page and interact with your visitors and in good time you will gain a substantial following.

TIP! Try setting your Twitter account to where it gets automatic tweets. You could also post links to influential, interesting bloggers’ content.

Content sharing is easier on Facebook than anywhere. Because of the new Timeline feature and other cool Facebook features, a user’s actions are shared on their page where their friends will see it. Encourage your readers to interact with you and with each other on your posts to get more exposure.

TIP! Your social media marketing efforts will be more successful with judicious use of advertisements. Position the ads and images in a place that is readily visible to site visitors.

Tools that are related to Twitter, like Twellow or Tweepi, are useful. These handy gadgets permit you to specifically target users who are among a certain area of interest and those who yield the most influence on the site. You should attempt to create a list of important users to follow, in the hopes that they will in turn follow you as well.

TIP! Social media marketing is all about social interaction, so don’t neglect to speak with people on a face-to-face basis. Or PC-to-PC, more accurately.

If you show a username after the @ symbol, you can make sure that updates from important Twitter posters are shared. Alternatively you can also use this symbol to include their usernames in your tweets. By doing this, they receive notification that you have posted about them. This can either lead to a tweet reply, or they will re-broadcast your post to a wider audience.

TIP! One way to increase traffic flow to your site is to run a contest or to give away samples. By hosting a giveaway you will gain many new followers.

Select good titles when posting content on Youtube or any other social sites. Add strong keywords to your titles so your videos are easier to find. You will get more views if users can quickly identify your videos as helpful, and your videos will show up when users type in certain keywords.

TIP! Be patient with social media. It can take some time and patience to build up your social media presence.

Try to be as flexible as possible on updating the profile. For example, followers typically look for an increase in posts centered around upcoming launches or product promotions. However, if you are finding it troublesome to come up with good content to attract people, then you probably should update your status less frequently.

TIP! Having a photo contest in relation to your brand is an effective way to get followers involved in your social media marketing campaigns. Offer followers an appealing prize for the individual who submits the most entertaining and creative image featuring your products or logo.

Try to offer your customers the social media equivalent of a face-to-face exchange. No customer out there feels comfortable talking with a business. So this is where your social presence makes the customer feel as if they’re speaking to a regular person. It’s all about trust here. People on social sites are there to be social. Give them a real person to speak to, and trust grows tremendously.

TIP! It is sometimes best to keep your social media message brief, and to the point. You have to keep your reader engaged, and a large block of text will lose them quickly.

One way to increase traffic flow to your site is to run a contest or to give away samples. The appeal of a free gift is universal; offering them is a great way to build your audience on social networking sites. Decide on what you are going to give away, then visit the popular freebie sites and post the link to where readers can get their freebie.

TIP! Don’t overuse Facebook by sharing items that have been around for a long time and don’t have anything new about them. Avoid sharing things just because you haven’t shared anything yet today.

There are tremendous benefits to using social media websites for your marketing needs. People are continually registering for sites like these and show no signs of slowing down in the foreseeable future. This means each day you have an all new audience full of potential consumers waiting for your message to be heard. These tips have opened your mind to the things that social media makes possible. Click over to one of your favorites and get started on putting social media to work for you.

For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA