Although you may currently use social media sites for entertainment or to communicate with friends or family members, they are also a great way to market your business as well. No longer are these sites reserved for idle game playing or match making; when used effectively for marketing purposes they can really boost business. In these paragraphs you will read about ways to use popular social media websites to your advantage.
Twitter is a powerful social networking platform that can be a valuable promotional tool for your business. Using Twitter effectively will create more buzz for your business. Take your time and study how to use hashtags, keywords and everything else involved with Twitter.
It is important to remember to frequently add new and different content to your twitter feed. Try sending tweets with suggestions and tips that are relative to your business. Finding a successful balance of productive tweets and promotional tweets can strengthen your following as your patrons remain interested.
Be careful if you are considering using a marketing company for social media. For starters, their black hat techniques are often seen as spam and will degrade your reputation. These companies use thousands of bogus Facebook, YouTube and Twitter accounts using proxy servers that automate registration at these sites. Your money will have been wasted sending you marketing message to accounts no one will ever see.
To make a more friendly site that works with social media, try adding comments, ratings, and a way to sort material. People are more likely to return to a site where they feel important and active.
Write a guest post on a blog in your niche or allow a guest blogger to post on your blog. Both of these methods will help drive traffic to your site. Whenever you decide to guest blog on someone’s site, always include links that go back to your own site. On the same token, allow your own guest bloggers the same courtesy. It’s a win-win situation, because followers will likely check out both websites.
It takes patience to create a social media network. You won’t attract tens of thousands of followers in a day. Some profiles on the social media sites will go viral quickly, but this should not be expected as it is not the norm. Provide good content, frequently update your page and interact with your visitors and in good time you will gain a substantial following.
Content sharing is easier on Facebook than anywhere. Because of the new Timeline feature and other cool Facebook features, a user’s actions are shared on their page where their friends will see it. Encourage your readers to interact with you and with each other on your posts to get more exposure.
Tools that are related to Twitter, like Twellow or Tweepi, are useful. These handy gadgets permit you to specifically target users who are among a certain area of interest and those who yield the most influence on the site. You should attempt to create a list of important users to follow, in the hopes that they will in turn follow you as well.
If you show a username after the @ symbol, you can make sure that updates from important Twitter posters are shared. Alternatively you can also use this symbol to include their usernames in your tweets. By doing this, they receive notification that you have posted about them. This can either lead to a tweet reply, or they will re-broadcast your post to a wider audience.
Select good titles when posting content on Youtube or any other social sites. Add strong keywords to your titles so your videos are easier to find. You will get more views if users can quickly identify your videos as helpful, and your videos will show up when users type in certain keywords.
Try to be as flexible as possible on updating the profile. For example, followers typically look for an increase in posts centered around upcoming launches or product promotions. However, if you are finding it troublesome to come up with good content to attract people, then you probably should update your status less frequently.
Try to offer your customers the social media equivalent of a face-to-face exchange. No customer out there feels comfortable talking with a business. So this is where your social presence makes the customer feel as if they’re speaking to a regular person. It’s all about trust here. People on social sites are there to be social. Give them a real person to speak to, and trust grows tremendously.
One way to increase traffic flow to your site is to run a contest or to give away samples. The appeal of a free gift is universal; offering them is a great way to build your audience on social networking sites. Decide on what you are going to give away, then visit the popular freebie sites and post the link to where readers can get their freebie.
There are tremendous benefits to using social media websites for your marketing needs. People are continually registering for sites like these and show no signs of slowing down in the foreseeable future. This means each day you have an all new audience full of potential consumers waiting for your message to be heard. These tips have opened your mind to the things that social media makes possible. Click over to one of your favorites and get started on putting social media to work for you.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA