Popular networking sites like Facebook are just the beginning. For all the businesses that recognize the effectiveness of marketing with social media, there are yet more marketers who haven’t explored it to its full potential. This article will help you create an effective social media marketing strategy that will benefit your business.
Put a share button near the header of your blog entries that allows users to put the information on Facebook. Having this button means your blog readers can easily share your content with their Facebook friends. This will increase the number of visitors to you blog, which should in turn increase sales.
Social Media Marketing
Prior to using social media marketing, you should research and develop a strategy to grow your business using social media marketing. If you just throw money at the newest and latest social trends and the quickly move on to the next, you’ll never get anywhere. Develop a plan which includes your specific strategies and a reasonable timeline to follow.
Answer as many questions people throw your way as possible. Take the time to look for these each time you visit your site.
If you want customers to respond to social media marketing, running specials that are exclusive if they follow you on those sites is a good way to accomplish that. When they notice deals open only to Facebook followers, they are sure to give you greater attention and share the information with friends.
Each time you upload content to YouTube, make sure that you link to your site in the video description, and check for Facebook and Twitter buttons by each video, as well as on your channel’s page. If YouTube users decide to follow your pages on social media sites, it increases the likelihood that your videos will be shared.
You can have posts to your blog show up on LinkedIn by using the application for blog feed. When you post an article it makes your LinkedIn appear updated. You can save time in this way, and you will get greater exposure by posting to both LinkedIn and to your blog.
You can promote sales and offers through your social media sites. On Facebook, people are more likely to discover you if you provide rich content and nice discounts. Your goal in social media marketing is to give your customers a venue for getting to know your business better and feeling more personally involved with your brand.
Be certain to utilize numerous outlets when crafting a social media marketing plan. Facebook is immensely popular, but Myspace still has a following, and Twitter is increasing in popularity. You have a better chance at success the more visible you make yourself.
Gaining potential buyers can be as simple as having a live question and answer discussion on your site. This is a great way for potential customers to find you and learn more about what you offer, and your whole business as well. It adds a touch of personality to your business, because it is an interactive experience.
A photo contest is a fun way to increase excitement and exposure of your products. Ask customers to create photos of themselves using your products and offer prizes for creative photos. Any photos they take for your contest are likely to get shared in their own personal networks, giving your brand exposure to individuals that might not be aware of you.
Brevity can sometimes be valuable when disseminating information using social media. You have to keep your reader engaged, and a large block of text will lose them quickly. Consider using a few great images to help you get your messages across, while avoiding the over-use of words.
Follow those on Twitter who follow you. This is basic social media etiquette. It shows you respect others, and think that they are every bit as important as you are. Remember to send a tweet to any new followers; if they see that you are following them, they will be more likely to continue to follow you.
Notice when in the day you get the most responses and re-tweets when using Twitter. Take advantage of this knowledge, and try to post more frequently during these times. Subscribe to messaging services that will automate the times that your tweets go out, taking advantage of the most popular time periods.
Create an account for Facebook and Twitter using your business name. That will make it easier for your customers to find you through a search, allowing you to build a solid follower base. Even if you’re not going to start marketing yet, secure the name now, so that no one else takes it.
Blog readers should be encouraged to interact with you through the comments page. This becomes really critical if you have no direct contact methods they can use like a personal email address. Leave posting options open so that people can post their thoughts; however, be sure to keep a close eye on comments. Negative comments should not be allowed, and make sure to delete any comments that are advertisements or spam.
As businesses increasingly use social networking sites as a way to connect with their customers, it becomes more important to consider using this marketing strategy. If you do not include some kind of social media component to your marketing plan, you will lose potential sales and not be as competitive. This article is geared to the business or website owner who wants to leverage social media but doesn’t know where to start.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA