At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
You should always link all of the sites together. Make it easy for your viewers and readers to find you on Twitter, see your YouTube videos and follow your Facebook page. Use your Twitter account to promote your blog. Make it all work together. If you link each type of social media you use, your customer audience will grow exponentially.
You should put a ‘like’ box on Facebook on the top of your blog page. Readers can easily “like” it and it will show up on their page. They don’t even have to leave your blog to do it. Making things easy will make it more likely for people to perform an action.
To draw the right kind of visitors to your site, use YouTube in your marketing with social media. YouTube can be a an effective way to attract site visitors, as they will already know a bit about you when they view the videos you have uploaded to YouTube. This tool can help you to increase hits to your site and sales of your product, too.
Consider writing as a guest on another blog or having someone come on to write for yours. Both of these things can generate traffic. When guest posting on another blog, make sure the blog owners allows your to add a backlink to your site. When you have guest bloggers, provide them the same courtesy. Followers of that blogger will likely stay to check your site out as well.
Interact with your customers whenever you can. Comment on their blogs and social media statuses, if you think that to be appropriate. Avoid posting on personal or private posts; instead, only post on updates or images that are relevant to your brand or products.
If you don’t already have a Yahoo account, make one so you can go through Yahoo Answers. This website allows users to submit questions and get answers from other users. Look up questions about issues related to your products, and write an answer mentioning your products. If you provide many answers that are helpful and well-written, you could easily become an expert in a specific category.
While social networks have certainly changed communication habits, maintaining a professional persona is important. Add a little personality in your introduction, but remain professional. Avoid responding to negative or argumentative posts and delete posts and comments you find offensive. Create separate profiles in your name to interact with your own friends.
Do not be discouraged if the results you are looking for do not come overnight. It takes time to develop your strategy for social media marketing. This requires a little bit of work and a lot of patience on your part. You’ll need to build and interlink networks and drive people to your sites. Then the real campaign gets started! In every type of marketing effort you use, make your social media campaigns known.
Study your progress. You should know how many visitors and followers you have on all of the sites you use. Link these stats to what you do and from there figure out what works the best. If you aren’t keeping track of the results, you can’t possibly know what’s working and what’s not.
You need to handle negativity and complaints on social media appropriately if you have social media pages available for customer feedback. Your customers might love your products, but that love has its limits; some people might not be so happy. Don’t ignore it, instead help those who are unsatisfied.
You should promote any special offers you have through social media sites. People will look you up on Facebook if you post interesting content and give Facebook-exclusive discounts from time to time. A good social media marketing campaign enables customers to interact with company representatives as well as the brand in general.
One very powerful method of using social media marketing is to host an informative employee blog on the primary website of your company. Through these blogs, your customers will get an inside look at the inner workings of your business. They can gain an appreciation of the hard work that goes into your finished products, as well as the culture and atmosphere you and your employees work in. Giving customers this opportunity might just help to foster faith and trust in your organization.
Take full advantage of social media by sharing images, videos and articles from respected and popular online users. Doing so will add a sense of authority and build a more credible reputation. Now only will you create content which your targeted audience will be interested in, but you’ll also be connecting your brand with field leaders, building your reputation as an authority. This knowledge and improved reputation will make it easier to tout your product offering within your chosen niche.
Be selective about what you post on Facebook, making sure that it packs a punch while creating interest. Do not habitually share content just to be posting something. Think about whether or not what you’re sharing is true, compelling, or involving in some way. Ask yourself, “Would I be interested in this if I saw it on someone else’s page?” Avoid posting worthless quizzes or anything that could be perceived as spam.
Social networks are the newest marketing trend, and every business should look into it. You can use it to market your product, service or brand to a wide variety of people worldwide. In the preceding paragraphs, a number of fundamentals about social media marketing were covered.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA