The hope of every person who creates a website is to find success. Perhaps your focused SEO efforts will pay off and search results will drive large amounts of targeted traffic to your site. But you won’t be successful with all of this information unless you figure out what SEO is all about. Check out this article for some great tips on SEO.
To increase your ranking on search engines, be sure to include a large number of keywords in the “metatag” section of your site. The search engine spiders will “crawl” these tags and find your site relevant to the keywords, bumping up your site in the list of search results. Make sure you use the plurals and the misspellings of you niche’s keywords.
When creating anchor text for your website, simply using “click here” or other generic terms is not enough. A common example of poor anchor text is “click here”. This anchor text contributes nothing to your search rank. Search engine bots will look for keywords in anchor text and boost your rankings when they see them.
Look at the source code on the sites of your competitors. This can show you how they use SEO on their site and which keywords they use. You probably don’t want to imitate what they are doing, but it can give you some great ideas.
Your domain name should be both relevant to the product you’re selling and easy to remember. Names like this make searches for your content easier. They create brand recognition which, by itself, can generate profits.
Don’t use dynamic queries if you can avoid it. A URL like www.mysite.com?sid=100&mode=q may not even be indexed. Search engines get confused with irregular names, so you will want to create something that is meaningful for every URL, along with relevant keywords that flow naturally.
Increasing your PageRank depends upon increasing the amount of site traffic you have, as well as keeping visitors on your site for an extended period of time. Search engines are now also looking at how much time consumers spend at a site and how it affects their page ranking. This information comes from metrics such as Quantcast scores. Forums and other discussion services are a great way to keep your visitors on your site for longer.
Flash shouldn’t be used. Flash may take a while to load and it’s not currently read by the search engine crawlers, so text in a Flash fill won’t be indexed. If you want to optimize your site, you have to have the right type of content.
Improve your content. Visitors won’t keep coming back if they can’t find what they came to your site to get. Having good content is a crucial step in driving traffic to your site.
People erroneously assume that inserting keywords in comment tags will yield higher ranks on search engines. Always focus on what content you are providing.
Utilize one or two videos to help increase the web presence of your site. You can use videos to familiarize your visitors with your staff and with your product. Post them to your site with keyword-rich labels. After you build your site video map, try submitting the URL through Google Webmaster Tools into your account in Google Webmaster Central. You should then put the video on sites like YouTube and Metacafe. This will help increase traffic to your website.
You rarely get image links with sites that are optimized for various search engines. Search engine bots can only parse the URL of an image link for search-relevant keywords.
Search engine optimization also optimizes your number of potential customers. Some companies do not have a grasp of this.
A great way to improve your SEO is to join your local Commerce Chamber, as well as Better Business Bureau. They will link to your website and help with searches that are local. People are more likely to trust your website if you are approved at the Better Business Bureau.
Use anchor text when establishing your interlinks. Refrain from using some words, since they don’t help with SEO. An SEO expert can help you determine which anchor text is the right one to use.
One great thing you should do for your website is to tie current events in a relevant way to your products or services. This helps because it brings in traffic that might not have been specifically looking for your product. This will also help your site to be more informative to your regular visitors.
You don’t want to use a certain service that blocks the ownership information of your domain. Google may flag you as a spammer and won’t even rank your website.
If you use a shared server, make sure you are not sharing your proxy with a site that has been banned by any of the major search engines. If a banned site shares a proxy with you, it could negatively affect search engine exposure for your site.
There is a lot to SEO. A variety of options are available to you to boost your page rank. Use the tips here to get started.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com