Many businesses have learned to successfully use social media marketing in an effort to supplement lagging sales. Often, taking a new approach is what will get you back on the road to success. Using social networks to connect with customers is affordable, relatively simple and generous in its scope. By following the steps outlined here, you will be able to launch your marketing campaign using social media in a quick and easy manner.
Keep your tweets interesting and rich in content. Send out tweets with advice and insights relevant to your niche. People following your tweets need something of substance to latch onto. Pure promotion will come across as spam. So remember to go with a blending approach for the best results.
Do you run a blog? If so, the button that allows you to retweet should be near the top of all your posts. You will get people to post your blog using Twitter by placing this button there. The number of those you are able to reach with your information is greatly increased.
Place Facebook share buttons on the top of all of your blog posts. When you do this, your visitors can share your post with their Facebook friends. This will increase the number of readers who visit your blog, which means more visitors who will be interested in what you have to offer.
Add social networking widgets on your blog or site to remind people they can share your content with their friends. Adding a widget to your site is a powerful way to gain followers for your site. The right widgets will give users the freedom to re-post your content, vote on polls or enter different contests you’re holding. It’s a win-win for everyone.
Make certain you update your social profiles often. Remember, people using social media are always looking for updates. They want to read fresh content and see new videos and pictures. Give them something to keep them happy. Work on updating your followers a couple of times each week.
Make sure you research all your different social media options before you begin your SMM campaign. Every social media site is different; by understanding the differences you can tailor your approach. There may be one site that you find reaches the most people and is worthy of the majority of your time.
Don’t be too rigid when determining your posting guidelines. For example, followers typically look for an increase in posts centered around upcoming launches or product promotions. Stay as consistent as possible to give your readers reasonable expectations, and only post when you have something interesting to say.
A great thing to remember before starting your social campaign is that things can get nasty on social media sites from time to time. Be prepared to brave a storm of negativity. Your customers might love your products, but that love has its limits; some people might not be so happy. Don’t ignore it, but respond to it in a helpful way.
Your company’s social media profile can be used as a way to distribute freebies, discounts and other promotions. Few people can resist the appeal of a freebie, which makes this approach very effective. All you need to do is figure out what you would like to give away, and post links on some of the many popular profiles that feature freebies.
Make use of a number of media outlets when you utilize social media for the purposes of marketing a service or a product. Facebook is an excellent marketing tool; however, other sites such as Twitter and MySpace are also quite valuable. Use many of the lesser known websites as well to gain the attention of even more customers.
Running contests on Facebook and Twitter can really bring in visitors if the rewards are worth customers’ while. Because social media is quick at spreading information, having a contest will generate a certain amount of buzz. Make the contest fun, creative, and related to your products and services. A great contest that you can put on is for your customers to name a new product you are going to launch in the near future, or design a logo for it.
Stick with your social media marketing strategy. It can take considerable time to gain a network of loyal followers. That is when the real positives of social network marketing come through. Many users have found that it may take as long as an entire year to develop a solid fan base on their social network of choice. Once this happens, it will become easier to explore the advantages of social media and incorporate them into your marketing strategy.
In social media, you need to make sure your company is branded. Set your avatar to your company’s logo, or use it in the background of your profile on social media sites. All of your accounts and pages across different networking sites should use color schemes that are identical, or at least very similar. Doing so helps your branding, which makes it easier for your subscribers to identify and trust you. Use this opportunity to solidify your branding and create a name for the company you represent.
As you can now see, beginning a marketing campaign using social media is not difficult. There is, of course, always more to learn about this realm of advertising. Search out every learning opportunity and your profits will reflect that fact. You can only profit from social media marketing if you put your full effort into it, so put the above tips into practice, and keep your profiles current.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA