Of all the new media marketing strategies out there, social media is easily one of the most engaging. It is easier than you think, and if you learn a bit about it you will find it even easier. Read through the following information to learn more.
Always update your Twitter followers about any new posts you make on your blog, and place a “retweet” alongside your updates. A prominently placed button makes it very easy for readers to syndicate the content on Twitter. This technique greatly expands the potential reach of your marketing messages.
YouTube is a great way to target a large audience through social media marketing. Millions of people are on YouTube each hour of every day, this can potentially attract millions of people towards you so it’s never a bad idea to market on YouTube. The more visitors who come to your site with knowledge of your products will help increase sales.
Consider writing a guest blog or allowing a popular blogger in your niche market to guest blog on your site. This will help you garner more traffic to your own site. If you are serving as a guest blogger elsewhere, be certain that you get backlinks in return. Always, be willing to reciprocate for your own guest bloggers. The other blogger’s readers are probably going to come and check you out.
When developing content for your site, you should include casual references to your social media successes. You could let people know when you’ve reached a thousand people following you on Twitter in an article, for instance. Be sure that you thank those who demonstrate an interest in what you are doing and discuss your experience when it comes to social media. Such articles are apt to be shared often.
Content sharing is easier on Facebook than anywhere. When a person comments on a post on your page, all of their friends can see it. Interacting with your readers will increase your online exposure.
Look into Facebook’s games. Creating your own niche-specific game isn’t as hard as it may seem. Some brands have found a lot of success by using Facebook’s games. These have become rapidly spreading on the web. If you have the funds to have a professional game designer work on a game for your business, then you can reap the rewards by sharing it on Facebook.
Take advantage of available Twitter tools like Tweepi and Twellow. Tools, such as these, let you easily locate consumers who you are trying to target, which helps save you lots of time. Follow others in the hopes that they might subscribe back to you.
Make use of tweets from high profile Twitter users often by sharing their updates or making mention of them within your own posts. Reference them by putting their username after the @ symbol. They will be notified that you posted something about them and will be more likely to ‘retweet’ your post or write a new tweet to answer you or comment.
Social Media Sites
Make use of company branding on social media sites. Set your avatar to your company’s logo, or use it in the background of your profile on social media sites. Use similar colors from one account to the other. This can help your followers begin to know and trust your business. Use consistent designs in order to leverage the power of your brand.
Consider having a contest or a free giveaway and use all of your social media to promote it. Many people like getting something for free and will give you their information or follow your social sites if they think they will win. Be sure to announce who won, as it gives credibility to your contest and provides further advertising.
Follow your Twitter followers. This helps your customers to see you as a real person, and it lets them know that you respect them as an individual too. These people will appreciate the fact that the business they are supporting is responsive, affable, and grateful for their customers. To follow someone back on Twitter should be pretty simple and only requires a few seconds. This gives something back to the customer.
Make comments on the posts of other social media bloggers often. Social media marketing is all about socializing, getting exposure and interacting with others. As long as you’re willing to comment on people’s sites and blogs, and as long as you’re engaging in dialogue, you will be seen as a social presence instead of simply a marketing presence. Network with other business owners whose companies are related to yours.
Update your Facebook regularly for the most effective marketing. People enjoy updates and will be more interested in reading fresh content. When you post to your blog, you should set it up so it goes directly to your Facebook profile. You will increase your efforts this way.
Add some competitiveness to your Facebook page. Many of your customers may enjoy participating in these types of contests. Launch a contest on Facebook and you will see interest grow quickly. It does not take a long time to grow your social media following.
After looking through this, you should now know that social media marketing is not all that difficult. Using social media, you can not only market your products or business, but do it in a cost-effective way. You just need to stay determined and focused in order to succeed with this type of marketing.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA