In this new century, if you are stuck using old marketing methods, you’ll be left behind. One great new way to market your services and products is social media marketing; however, it’s important to understand how to do it before you begin. This article contains a number of marketing tips to improve your social media presence.
Put a “retweet” button on each blog post. By doing this, you’re enabling people to share your material with their friends. It’s actually taking a lot of marketing work away from you! Not to even mention that more and more people will see your material as it’s shared across the web.
You may want to either write a blog for someone else’s site or let someone else write a guest blog on yours. Both of these things can generate traffic. When guest blogging somewhere else, make sure they let you link back to a website of your own. Also, let the blogger do the same. Followers of that blogger will likely stay to check your site out as well.
Create a Yahoo account, and browse through Yahoo answers. On this site, users can submit questions for other users to answer. Find questions that are relevant to your business. Answer the questions in an astute and professional manner, and provide information about your business in your answers. If you can provide quality-answers in a particular niche, you can quickly get a reputation as an authority in the field.
Even with constant revolutions in how we communicate on social networks, we should still maintain the same basic mannerisms and professional characteristics. Introduce yourself personally, but always keep a professional tone. Do not allow yourself to engage in an online argument; however, you may choose to delete comments that are inappropriate or misleading. To engage with your personal friends, make a separate Facebook profile. Don’t do it through your business profile.
Remain somewhat flexible to the schedule of page updates. Try to incorporate a lot of posts if you are beginning a new campaign to keep people informed. Be prepared for the many updates by having great content ready to post beforehand, especially if this is not your strong point.
Research the topic of social networking. Even if you use Facebook or Twitter already, establishing a professional social media presence is very different from personal social media use. Take the time to learn what has worked for other professionals.
Sponsoring blogs for your employees is a smart thing to do to brin gmore traffic to your site. These blogs help customers understand what goes on inside your company. They’ll meet the people who work there, learn more about your company’s beliefs and standards, and know how the product gets from it’s raw form to their home. Giving customers this opportunity might just help to foster faith and trust in your organization.
An important aspect of business social media is company branding. Your corporate logo should serve as your avatar and/or background of all profiles. Maintain color schemes throughout your different social media accounts. This will give you a consistency that helps your potential buyers know, and trust, the company they are interested in and following around the internet. Use this opportunity to solidify your branding and create a name for the company you represent.
Hosting a photography contest relevant to your branding is an opportunity to engage your subscribers of social media. Offering prizes for the most original photograph that includes your brand or logo can really help to promote your business. This will reach their followers who may not be aware of your brand and will increase your exposure to a larger market.
Always take the time to look over your Facebook content or Twitter post for errors before you hit the submit button. This content represents the face of your business, so it must be professionally stated. You can abbreviate on Twitter but do so carefully. Your content should always appear professional.
If you want to build up a following and a buzz around your business, perhaps you should offer some freebies to your network. The majority of people like to get free stuff! They’ll be glad to fill out your form and follow you online if they have a good chance of winning something. Make sure that you tell everyone who won, to increase the believability in the contest.
When you develop friends and followers via social media, speak about them highly. This is strange, but people like seeing social credentials prior to interacting with you. Emphasize on your blog that you have many friends on Facebook and lots of Twitter followers. Don’t forget to always add links to your other site pages.
Social media marketing is an exciting new method of promoting your business, but you’ve got to have the right techniques in place to be successful. Use these ideas and you will surely find SMM produces great positive results and profits for you to enjoy.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA