Proper SEO is essential to great Internet marketing. When you have a website that get a top ranking in the search engines, you should expect a lot of good traffic. Here are a few practical SEO strategies that you can do in order to get a high website ranking.
Coding is an important aspect to consider when you are using SEO. Poorly coded java can make it difficult for spiders to index your pages. If your site’s Flash content does not include a text-only description or tags, it cannot be indexed by spiders.
In order to fully optimize your site, you must focus on keyword density. Be sure not to overdo keyword usage. A good rule of thumb is to keep it under 20%.
Ask a non-profit to be your affiliate. Having a link on a site with reputable source status gives a search engine more reason to view your site as having valuable and relevant information. If your site contains information that is useful to readers, reputable websites will want to link to it. Create valuable content that reputable organizations will find worthwhile.
Rather than joining link exchanges, think about working with article exchanges that help you with search engine results. Article exchanges are simply hosting an article by a different website along with a credit, a link to them and they reciprocate. This works better than link exchanges and both websites get new content.
Research information about keywords first so you know what to write. Before building your website, know which keywords should be included in the titles. Knowing how people search for your business will help you find appropriate keywords. You should highlight these keywords so you can become higher in rankings.
Write and publish new content as often as possible. Set a schedule for releasing content and stick with it, whether it’s daily, a few times a week, or just once a week. When a site has more new content, search engines look upon it more favorably than those without fresh content. If your website is constantly being updated with new information, you will find it will result in a higher rank.
Don’t use duplicate content and avoid being flagged as spam. Know that you are possibly using duplicated content without knowing it. When you use the same description for a product across many pages, it can save you time, but search engines may consider it spam.
Think about making a podcast. Podcasts can be either video or audio content, and they are sometimes streamed live. Make sure you provide relevant information for your audience. Taking advantage of the growing popularity of podcasts is as easy as grabbing a webcam or other video or audio recorder. Write out a description of your podcast, using keywords, to help people find your podcast during a search.
Using captions on your site is a great way to optimize it. Use captions filled with keywords to help increase your website’s visibility and traffic.
Utilize your title tag properly. The title tag makes a first impression on visitors. This description must be unique and contain valid keywords pertaining to your site. However, ensure that the information isn’t too long.
Make use of the “alt” tags for image links when using SEO to boost your rankings. These will be displayed in place of an image if the image can’t be displayed. You have to remember that search engines take note of index alt tags, therefore the keywords in these tags help improve your page ranking.
Make sure every page on your site has relevant keywords in its title. Search engines look at the words that are in the title tag with more emphasis than any other content on your page. Use the strongest keyword for the best results, and drive more traffic to your site!
Be sure the first sentences in the first paragraph of text on your website can also be used as a meta description tag. There may be search engines that utilize that content rather than the blurb below your link that describes your site. If you don’t use good content in these places, your SEO efforts can suffer.
In order to achieve enhanced search engine optimization, become a member of area business associations. By joining these listings, your articles will be brought up more often. Plus, you get the added benefit of people trusting your company if you have a good rating on the Better Business Bureau website.
Avoid filling your entire page with links. You should do all you can to make your links an integral part of your website’s content. Link pages are not appreciated by readers or search engines. Keeping your content in line with your text provides context to the engines and creates more professional looking content.
If you are on a shared server, be sure you aren’t sharing the proxy with a site that has been banned. If you share a proxy with disreputable sites, search engines will not rank your site favorably. This can translate into less business.
When thinking about using a SEO company, ask questions beforehand. Find out what the company’s experience is in your field, their SEO techniques, when you will see results and how much their services are. Also ask to see some of their previous work, and see if you can speak with some of their former clients. Former clients can give you an honest idea of the company.
Holding a contest, giveaway, or sweepstakes is a great way to attract visitors to your website, but make sure you find out about the applicable laws in your area. Find out how your competitors are running their contests and follow suit.
Use Google Analytics. This helps you monitor your traffic. It lets you figure out which keywords are working the best at bringing in visitors. You can make changes to your site and hone in on these keywords.
Even after you implement these suggestions, your work is not done. Search engine optimization is not a one time thing. Keep doing your research so you can follow the trends in the SEO industry, and keep your page at the top of the rankings.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com