There was a time, not even particularly long ago, when social networking services like Twitter and Facebook were used solely by individuals interested in connecting with friends and family. While all that still goes on, social media sites are now powerful marketing tools as well. Here are some tips to show you how you can promote your product on sites such as these.
Make creative and interesting titles. Enticing titles or headlines cause readers to want to click on your content learn more about what you have to say.
Post new blog entries at least four or five times a week. Blogs are a great place to post information on promotions or sales. If you have any important news -new locations, change of hours, special closing, etc. – add them to your site too.
If you have included Twitter in your social media plan, make sure your tweets are valuable, relevant and vary in content. Send tweets with tips and suggestions that are related to your business. Sprinkling these tweets in among blatantly promotional ones will keep your readers more interested in what you have to say.
If Twitter is a place where you actively market your product or service, then make certain to regularly respond promptly to any communications with your followers. Be consistent in responding to both compliments and complaints. Twitter should be used to engage your customer base. Two-way interaction is the key to grooming customers. When you stay in touch with people, you come across as a genuine person, rather than some faceless business.
If you have a blog, make sure that you have (and if you don’t, add it) a “like” button on the top-right corner of your page. Readers can easily “like” it and it will show up on their page. Having this directly on your blog lets your visitors “like” you without having to leave your page. This means that they never have to leave. It’s something really simple but incredibly convenient that can help you increase your network a lot.
In your content, talk about what your have accomplished in social networks. This can be done with an article, or a simple post on your Twitter account. Thank your fans for showing an interest in your social media site. Articles such as these are sure to be shared.
Use plenty of social media buttons. Ensure that these buttons are on your blog, email, website and on your signature when you go to leave a comment. In addition, you need to add links to all other social network profiles, and convince your followers to follow you in other places.
The blog-feed application can be used for showing your blog posts through your LinkedIn page. When you post articles, they will show as being updated on Linkedin. That saves you time and exposure for your products increased by blogging for site visitors and LinkedIn contacts at once.
If you are aware of the ads posted from social media pages, the pictures they have are very intriguing images that are photoshopped. Using this kind of imagery in your own ads is a great way to make them more notable and draw potential customers’ attention. When someone is drawn to one of your ads they tend to check out your business and from there they may be interested with what you have to offer.
Attract more customers to your products or your store by using your profile on social media sites. Tell your customers about your current promotions, or new locations. Make your promotions special by limiting them to users who friend your business, or link to a printable coupon for a great deal. In order to retain customers on Facebook, you must provide relevant, interesting content that customers feel they benefit from.
Always respond to every single comment left on your Facebook page. You should make sure that you do this for positive and negative comments alike. You will grow trust by developing a real presence on your sites. Always respond to consumers in quick order, so they don’t feel like you’re not paying attention to them.
Negativity is just part of the game when dealing with social media marketing. You can also use your social media pages to improve customer relations, whether people are happy or complaining. Do not ignore unhappy customers, but make an attempt to help them.
Do some reading about social networking. You might already have a profile on Facebook, but you need to remember that professional social media marketing is quite different than social media use with your friends. You will find some great resources on the net and lots of professionals who are eager to help you with your marketing needs.
When you use social media marketing, don’t just use one site. In order to tap into a larger market, it’s important to sign up for many different social networks. You will also find that there are other benefits to this approach as well, such as various tools to utilize.
It’s important to think about social networks as more than just a meme. There are more uses for these sites than just playing games or posting something clever in 140 characters. Here, you can attract an entirely new set of people. You should have some good ideas about harnessing social media’s potential for your own use after taking a look at this article’s advice. Choose a site that you like, and get rolling with it.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA