At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
If you are using Twitter to promote your business, it is vital to respond to your followers on a regular basis. Whenever questions get asked answer them, and express gratitude to anyone that mentions you. Two-way interaction is the key to grooming customers. Set yourself up as a genuine individual — not simply a business.
Allow customers to rate, comment and sort your items. Adding these social media functions to your site lets users decide the most popular content, and it gives them a voice and also makes them an active participant.
Respond to people who reach out to you. It’s common to look over a question or comment, so keep an eye out for them.
Building any social media marketing network takes patience. You may not get thousands of followers in one night. It has happened in rare occurrences, but it is unlikely that you will receive viral following in just one night. Practice patience, knowing that you will find your users in time.
Look into Facebook’s games. You could easily create your own game related to your products or industry. Exciting games that catch the attention of the viral news media can garner a lot of attention for your business. If it is within your budget, you can hire a professional video game developer to create your Facebook game.
If you have a blog, configure your Twitter to automatically post links whenever you publish a new post. Including links in your blog to other bloggers content that is well written and interesting, can really help keep your readers happy and coming back. You will be helping out fellow bloggers, as well as gaining happy readers from the informative content.
Every time you write a new posting for your business blog, add links to social media. This will link to your followers in the social media that there is new and interesting content available for them to read about.
Your audience will want to know you are interested in what they are saying. If one person suggests something, then other people probably feel exactly the same way. Let customers know that you care about what they think.
Freebies are a fun way to engage your customers through social media! Something for nothing is always tempting to your potential customers and the offer may attract them to start following your business site. Consider a free sample or a small promotional mug or hat that you can give away by posting a link to the freebie on different freebie sites.
When employing social media marketing strategies, it is important to carefully review all content that is posted on behalf of your business. Due to the sometimes viral nature of social media, embarrassing mistakes can spread very quickly. Be sure that the exposure that your business receives is the kind that will improve your company’s good name.
If you are utilizing social media to promote a service or product, make sure you use a variety of different media outlets. Although Facebook is possibly the most effective and popular social media site, Twitter and Myspace can be effective too. The more exposure you have, the better a chance you have at succeeding.
A good way to get people interested in your niche is to use social media marketing to sponsor an online questions and answers forum. This allows people to learn about your special offers and about how your business functions. The interactivity of such a event goes a long way towards having your visitors feel a personal link to your business.
Read customer’s posts and create your own on Facebook. Reply to questions and comments about your business. Engage in conversations and answer all questions that come your way. That way, customers will feel like friends and will appreciate the time you take to interact with them.
If potential buyers follow your business on Twitter, reciprocate in kind. This helps your customers to see you as a real person, and it lets them know that you respect them as an individual too. Your customers and friends want to feel like you are paying attention to them and that you care. Following back on Twitter is a simple process that takes seconds, and it gives back to your customers.
People are more interested in a blog when they can comment on it. This can provide you with an avenue of communication if you don’t provide a phone number or email address. Open up the section of your blog that lets readers post comments, but do keep an eye on what is being posted. Make sure you delete spams and rude or offensive comments quickly.
You should have regular, frequent updates to your business blog. It is easier to post frequently if you do so on a set schedule. This will help your users know when the new content will be posted, and they will check back for updates. Make sure you have a reminder set up to let you know when you’re supposed to post a new entry.
Social media is a here-to-stay form of marketing that should not be ignored. It can be used to effectively market and brand your unique product or service, and provide you with exposure to millions of potential customers. This article discussed how to put together a simple, yet effective, social media marketing program without spending a lot of money.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA