At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
You should have regular interesting blogs. If your content is updated frequently, the reader will know when you’re about to put up new content to check out when they return later. This is shown to be true by subscriptions that people make to magazines or newspapers. So it is crucial that you have content that encourages visitors to return to your site.
Your tweets should have quality content that appeals to your followers. Be sure to tweet tips and helpful suggestions to help promote your business. People following your tweets need something of substance to latch onto. Pure promotion will come across as spam. So remember to go with a blending approach for the best results.
Twitter is a social networking site, so make sure that you are social and communicate with your followers regularly. At the very least make sure you always thank those that mention your business, and never ignore any questions that your followers send your way. You will create a better relationship with your followers. This will show your customers that you’re a real human answering their questions, which will build rapport with them.
Put a Facebook “like” button on the top right corner of your blog. This button makes it easy for readers to “like” your content on Facebook. If you put this on your blog your visitors can like your Facebook page without leaving the blog. This simplifies the process and gives more people exposure to your business.
To obtain subscribers to your social media profiles, offer deals and special offers to followers. By granting them exclusive access to incredible deals, you also encourage them to share these specials with members of their own networks. Talk about free publicity!
If you need help, don’t be shy about asking for it! This market is huge and you will find their are designers who are capable of helping you with your media strategy. They can be expensive though, so you may have to spend a considerable amount of money if you choose this path.
When you reach an important milestone in your social media program, write a post about it. For example, you could celebrate your 1,000th “Like” on your Facebook fan page by creating an article to commemorate it. Thank the folks who are following you, and give them a summary of your experience. An article like this will have people sharing it often.
Use email marketing along with social media. At the end of your emails, include a Twitter or Facebook link and advise recipients that their questions will receive personal answers when posed on these websites. Draw attention to your email marketing campaign by placing links to your registration page on your social media profiles for instance.
Read up on social media marketing. You may already have a profile on Facebook; however, keep in mind that social media marketing is not the same thing as chatting with your friends. There are various useful resources you can turn to, along with speaking to pros if you’re struggling.
Having contests that offer attractive rewards on the social media sites, like Facebook and Twitter, effectively generates positive publicity back to your business. Social media is by definition connected, so news of a great contest will spread like wildfire. Your contest must be a positive situation – ensure it is fun, simple to enter, and includes a prize your customers would really want to win. For example, you could host a competition and invite users to design a new logo or slogan for your next product line.
Always proofread your social media updates, even if it’s just a Tweet. Your work should always sound polished and professional. Though some Twitter abbreviations are fine, remain cautious when using them. Go out of your way to publish content that reflects well on your business.
When working with social media to promote your business, it’s a great idea to offer some purchasing incentives, but you don’t want to seem overly pushy. Consumers are turned off by pushy or forceful sales tactics. Post a sale or special once each week at a regular time. Too many “deals” and they’ll catch on that there’s not really a deal at all!
Social Media Marketing
Social media marketing is the new and upcoming thing that your business should use. You can use this to market your product and find many new customers. In this article, you will be introduced to some simple tips that can help any business owner to get started in the world of social media marketing.