More and more people are using social networks. You may be surprised, in fact, as to how many of your existing customers are on these sites. Because of the large use of social networking sites by individuals, many businesses also choose to have a social network presence. Determine which social network sites are popular with your customers, and include these in your marketing because if you hesitate to do this, you could be missing out on bringing in new customers and creating new relationships with them.
You should offer discounts and coupon codes to the people who connect with you on social networks. These offers should be something that is unique. You do not want your followers to be able to find something similar elsewhere. For instance, start a fun contest. Another option would be to give followers a special price or discount on services and products. You can also have announcements that are made specifically on social media websites.
You need a widget if you’re going to maximize your social media content’s potential. Adding a widget to your site is a powerful way to gain followers for your site. A widget on your site lets your readers re-tweet your content and vote on it’s quality. You won’t need to rely on anonymous reviews on non-connected websites.
Think about what kind of relationship you want with your customers. If increasing sales is your sole motivation, stick to the basics when using social media as a marketing method. If you desire getting on the same level as your customers, just say hello to them! Follow your customers’ lead after this.
When using social media for your business, it is important to reply to your customer’s questions and comments. You want to let people know that you care, and that you are willing to engage in conversation with them to help them out.
Social Media Marketing
Because it takes awhile to truly master the art of social media marketing, it may be necessary to start off small and slowly expand. Know what your competition does for their social media marketing and mimic it until you know what works for you and your customers. Look up their social profiles, the type of specials they have, and the messages that they post.
When working to build your site or brand through social media marketing, it’s important that you take the time to respond to all reviews and comments. If you do not, your whole social media campaign could end up failing. You must respond when you get a negative comment or review. If you ignore negative comments, it can hurt your business’ reputation. However, a timely and honest response can stop damage before it starts.
Take advantage of the ability to advertise on social media sites by finding out what advertising options they offer. Know how each social networking website is different in order to make the most of each one. For example, you may find that some sites vastly outperform others. Don’t rest on your laurels here. Hone in on what works.
Make sure you track your progress. Figure out if activity increased and how much it increased by. Try linking these figures to your actions and pinpoint the best decisions you have made to develop better strategies. You need to track results so you know if your social media campaign is effective.
Ask customers to detail their social media habits through a survey. Tracking social media use of more than one hour per day can be a strong indication that you need to set up your social media presence right away. However, if your audience doesn’t utilize social networks, you may need to focus on other areas.
When using social media to market a product or service make sure to use as many media outlets as you can. Facebook is immensely popular, but Myspace still has a following, and Twitter is increasing in popularity. The greater the exposure, the greater the chances of a successful marketing.
If someone follows you on Twitter, follow them back. This is common courtesy and most people expect it. Also, it shows that you have respect for your clients and simply aren’t looking to get their money. New followers can be acknowledged with both a follow-back and a tweet; this will increase your chances of retaining followers.
Proofread tweets or Facebook updates before submitting them. You want all of your work to appear professional. Twitter requires shorter posts and certain abbreviations. Go out of your way to publish content that reflects well on your business.
You will likely find that tweets you make at certain times of the day are more likely to draw responses and even to be re-tweeted. Once you identify any patterns, adjust the time you send your tweets. If you use an automated messaging service, you can set up your account to send tweets at the times your followers are most likely to be logged into their accounts.
Create a business account, using your business’ name, on both Twitter and Facebook. This will help protect your business name from being used by someone else. If you grab the name now you’ll ensure that someone else doesn’t get it before you – and you never know what kind of things they might start posting with your name!
As you have seen from the above article, social media sites are one of the great ways you can market your business. Doing this will give you a way to get the mission statement of your business out there and will also let you improve your relations with existing customers while expanding your base. Experiment with social media to see if it can help you.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA