There are quite a few hard things to understand when dealing with SEO that may cause you confusion, but don’t allow that to make you not build a site that’s great. Review this piece for terrific SEO tips to improve your site.
If you are using SEO optimization for a page on your site, you need to control your keyword density. The total use of keywords on any given page should be less than 20 percent.
Your site should be entertaining if you want a successful website. Just being a one hit (or click) wonder will do no good because you want to have traffic that keeps coming back. SEO is also what will help your search engine rankings.
Use header tags. Sometimes a header can be really large, but CSS can be used to reduce the size. It’s important to use headers because search engines use them in website rankings. Also, utilize H1 or H2 tags for important information about your goods or services.
Should you seek increased traffic for your site, make sure your content is at the top of its game. Drawing traffic is one thing, but keeping it there and keeping visitors coming back requires great content.
When fine-tuning your site’s search engine optimization, use efficiently-worded meta tag descriptions that will attract the right viewers. Keep the tag short. You should be able to describe your site in 30 words or less. It is important that your description not take up more than 100 KB of data storage.
Do keyword research first. When you are building your site, find what keywords work for you. Keyword research can let you know what people are searching for in your categories. Highlight these items throughout your site to rise in the rankings of the major engines.
It is not true that keywords attached to comment tags will always increase visibility. Spend your time making sure the main content of your site is tagged appropriately.
Your site should be simple to read. Including accessibility functions like the ability to enlarge fonts can help your site rank higher. Your site should not only be easy for readers to use, but for search engines as well.
Don’t use duplicate content and avoid being flagged as spam. Duplicate content can occur without you even realizing it. Repeating the same product description can save time, but search engines see it as spamming.
To enhance your SEO, integrate your keywords and phrases directly into the HTML tag. The title tags have more weight than any other words that appear on the page. Calculate your use of keywords to achieve greater search engine standing and increase the number of visitors on your site.
Be sure the first sentences in the first paragraph of text on your website can also be used as a meta description tag. While you may establish your own tag, there are search engines that instead use the first few sentences from your page in their search results. A bad description of your site can damage your SEO.
Joining organizations like the BBB and your city’s Chamber of Commerce can improve your site’s search engine rankings. This will give you a leg up on local searches, as well as having two major websites link to your own. Plus, you get the added benefit of people trusting your company if you have a good rating on the Better Business Bureau website.
Try basing your articles on keywords to help improve SEO of your articles. If certain keywords are scattered throughout your articles, then search engines will pay greater attention to them. That will also help readers to easily find your articles. As a rule of thumb, your keyword should appear in the title, the summary, and about four or five times in the main body.
If you can reference a current event, and link it to what you are doing, that is great. This is key because you can bring in a whole new group of people who may not be familiar with your product. Doing so will increase the information that your current visitors receive as well.
If using a shared server, you must ensure you’re not located on a proxy which is shared with sites that are banned. Sharing proxies with sites that spam or banned sites will reflect negatively on you. You might not get the traffic you want because your ratings get the same negative ratings as the sites you share proxies with.
A great way to increase the flow of traffic to your site is by placing key search terms within the main page of your site. Include your chosen keywords carefully in the first few paragraphs of text on your site. Generally, you should aim to use the keyword two times in the first paragraph. After that, the next 200 words on your page should contain as many instances of your keyword as you can, without overwhelming the page with it.
Soon, you will get better rankings with the help of these tips. Luck isn’t a real factor when it comes to pleasing search engines. Put in the effort and bring your site to the top of the results page!
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com