Sometimes finding new and innovative ways of self-promotion is difficult. Social media sites have come up with ingenious ways to get the word out to people. The below article provides some excellent methods of utilizing social media for marketing your business.
Make it nearly impossible for readers to not click through to your site by using creativity in your titles. When you have good and interesting content you will see that your visitors will more likely come back and also share your content.
Use incentives to encourage people to follow you through social media. Lure them in with something they can’t resist or find elsewhere. For instance, running a prize drawing for your followers will always generate positive responses. Or you can add in a special discount for followers for a limited time. Another thing to try is to make announcements about your business directly on your social sites. Make them exclusive to social followers.
Add a social networking widget to your website to maximize exposure. Widgets can help out your site’s visibility a lot. Also, a widget allows consumers to vote on your site’s quality and re-tweet information themselves.
Never be scared to ask for tips when working with social media marketing. This is a huge market and there are consultants and designers who are more than capable of setting up a social media strategy and web for you. They are not inexpensive though, so be prepared to spend some money if you go down this path.
You need to add links to all social media sites you have profiles on to every webpage, social media site, and email communication that you make. Things like RSS feeds and other widgets should be visible on every social site you own. You also want to include links to other social networking profiles to help encourage people to locate you on different sites.
You can share the tweets of popular Twitter names by putting their handles after the @ symbol in your own tweets. These people will see that you mentioned them and may retweet, or forward, your post. If you’re lucky, these busy people will take time out of their schedule to respond to your comment.
Respond to every comment that is posted to your Facebook page. This includes negative comments. This will let people know that what they feel is important is also important to you and your company. They will trust you and your business more. Always respond to customers as quickly as you possibly can.
If your company has a blog that you update with content, make sure you highlight new content after publication on social media sites. Your social media subscribers will see and follow the links to intriguing and fresh content they can enjoy.
With social networking, it’s a good idea to provide a way for your customers and potential customers to speak with you. Your customer doesn’t want to make friends with you and then deal with an anonymous customer service rep. When customers feel they are having a direct, personal conversation, they instinctively feel more connected with the company.
Tempt customers to interact with your company by holding contests with rewards that are hard to pass up, this is a great strategy to help you publicize your company in a fun and creative way. Because of social networking and media’s viral nature, the news regarding your contest will be spread everywhere extremely fast. Your contest must be a positive situation – ensure it is fun, simple to enter, and includes a prize your customers would really want to win. For example, you could host a competition and invite users to design a new logo or slogan for your next product line.
Hosting a photography contest relevant to your branding is an opportunity to engage your subscribers of social media. Post the contest details to your profile, and offer a prize to the follower that incorporates your brand in the most creative way. Users can submit their photos and share them with others; in doing so, they would be spreading the word about your company to people who might otherwise not find you.
Use these ideas to achieve real social media results by familiarizing yourself with its full range of possibilities. If you use social media marketing effectively, you will drive traffic to your website and ultimately convert more visitors into customers.