As a business owner, it’s important to remember that your target market is most likely on a social media network. You should also have your business on a social networking site. Discover which social media sites are of the most interest to your customers, and get your business branded on them immediately. WIthout it, you are missing opportunities to build deeper relationships with current customers, and to find new customers that may have never heard of your business before.
When participating through marketing with social media, it is a good idea to let all your current consumers know. Your customers can then join your pages; this allows them to expose their friends to it. This form of advertising is free and accessible to a broad range of people. It also has more value than regular advertising because it is essentially a referral.
To get good results from marketing through social media, create useful links that bind all your sites together. Include links if you have a blog where your consumers can see you on Twitter, YouTube and also if they want to like you at Facebook. Add the URL for Facebook and your blog through your Twitter profile. When you have links that connect all of your different social media sites, that can help increase your customer base.
If you’re using social media marketing as a strategy, make sure you answer questions and comment when other users comment. It’s easy to just skim over some kind of message or comment, so seek out these comments every time you log in.
Avoid the hard sell of your products when developing a following on your social networking website. It can be helpful to post links and stories from other providers who work in your industry, to help entice people to follow you. Get your followers to participate in conversation by asking them questions, posting contests, or including pictures and encouraging their comments. Provide compelling and interactive content. Instead of focusing on product placement, encourage people to discuss your products. If you can help your customers to associate the brand with their own personal identity, you’re set.
If you quickly and professionally respond to comments posted to you on social media, you will find that your reputation stays positive, no matter what the comments say. A quick response can have a significant impact on the success or failure of any social media marketing promotion. You should especially respond to any negative comment or review. If such posts are left to fester, they can damage your brand. However, a fast and proper response can actually make you look good, because it shows you care.
Interact with the customers as long as you can. Bearing in mind appropriateness and respecting boundaries, comment on the customer’s blog posts or Facebook status. Do not interfere in a personal discussion; you should contact someone only if they are talking about an issue related to your products or industry.
You can use Yahoo answers as a way to mention the benefits of your products and services. This website gives users the chance to submit questions for other users to answer. You can usually find questions that relate to your niche in some way, and this will allow you to create an answer that will include a mention for your product. This knowledge will make viewers look to you as being an expert in these products and get them to visit your sites and purchase from you.
An effective social media marketing strategy goes far beyond posting the occasional online advertisement. Social media gives you a rare opportunity to network with your target audience. You can have them interact with you or with your brand and assess where they stand based on your interactions. You will, of course, have the opportunity to talk about your products, but it’s better to think about social networking as a form of customer relations.
When you’re using social media marketing, you have to carefully go over all the content people are posting on your business’s behalf. Embarrassing your company can lose a lot of customers, so make sure that you keep things professional. You do not want this type of negative attention for your business.
Running contests with incentives on social media sites, like Twitter and Facebook, is a valuable way to produce good publicity for your company. News of the contest could spread quickly, due to the nature of social media. Make your contest creative, fun, and relative to your services and products. Ask people to design a logo, or take pictures of your products.
A great way to get your followers involved in social media is to hold a photo contest related to your brand. Offer a prize for the user that posts the most creative picture including your brand. With a photo contest, for example, you can expect word to spread throughout many different areas of social media. The end result should be a huge bump in your traffic.
As you can see, social media websites are a great way to market your business. This allows you to reinforce the relationship between your business and your customers, both current and potential, and grants instant access to millions of possibilities. Try a social media campaign of your own, and discover the many benefits waiting for you.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA