Social media marketing is huge, everyone is getting involved. If you do social media marketing the right way, you have to spend the time and energy on it. Still, there are basic tips to learn to ensure success.
Twitter is a very useful tool for business promotion. Once you understand how it works, you will see the potential for hundreds, or even many thousands, of new customers. Invest the time needed to master everything Twitter, including keywords and hashtags.
Have specials on your site to increase the temptation for your customers to visit. People who receive exclusive offers on Facebook or other social media sites will pay more attention to your social media marketing campaign as well as share your sites with others.
Respond to customer feedback and answer questions in a timely, professional and friendly manner. Log into them about two times daily, and check your inbox and notifications. Try to link up your email so that you can get notified as soon as you receive a comment. Remember that everything you write can be viewed by the public.
Mention celebrities or influential people in your field when tweeting by using the “@” symbol. You can also get their attention by retweeting their tweets. These people will receive a notification when you make such mentions, which means they may retweet your content or respond to what you’ve said.
Use a hash tag whenever you post information or links on you Twitter account. Hashtags help your subscribed users receive your updates in their feeds. Figure out a way to cater to your audience and you should see big difference in your success levels.
Make a Yahoo account for yourself. Once you have done this, spend some time browsing through Yahoo Answers. Users submit their questions here and other users can answer them for free. Research any questions that are related to what you offer and then write answers to these, mentioning your products. You can build your reputation as an expert with high quality answers in categories for which you have knowledge.
When you enter social media marketing, be advised, it can get rough. You sometimes need to have a thick skin. Your customers might love your products, but that love has its limits; some people might not be so happy. Don’t simply ignore these comments. Embrace them, and assist your unhappy customers.
Try to offer your customers the social media equivalent of a face-to-face exchange. Customers do not enjoy communicating with a large, anonymous entity. When customers feel as though you are a real person who cares, a sense of faith is instilled.
Keep in mind that a social media site is not just for posting advertisements for what you’re selling. Social networking provides a integral base to understanding your clientele. Social media also makes it possible for your customers to engage directly with you. Obviously this is a form of advertising for your products, but can also double as an informational resource for prospective clients.
Research the concept of social networking. Remember that professional and personal social media accounts are very different. There are many useful Internet resources and professionals who can advise you with any difficulties you are having.
One way to involve your followers in your marketing campaign is to sponsor a photo contest using your brand. Ask customers to create photos of themselves using your products and offer prizes for creative photos. This will reach their followers who may not be aware of your brand and will increase your exposure to a larger market.
Limit the amount of posting you do on behalf of your company at Facebook and other social media sites. Three posts in a day is plenty. It has been proven that potential customers are annoyed and overwhelmed when they get too many company updates at any hour of the day. Post the three items or issues you want to apprise your customers of for the day, then wait until tomorrow to post anything else.
Hold an online contest for a free product or service, and broadcast it through all of your social media channels. Many people like getting something for free and will give you their information or follow your social sites if they think they will win. Be sure to announce who won, as it gives credibility to your contest and provides further advertising.
You may not be able to solve all your problems with these ideas, but they will help you as you make your way. Social media marketing is ever changing and you should stay on top of it. Apply what you’ve learned here to glean more followers and enhance your business.