Google is the dominant search engine in the world. You won’t reach your full potential if your website is not set up well. or even Bing), the real potential of your site hasn’t been reached. Use the tips here to help you start your SEO and bring the users in.
Code your site well when trying to use SEO. If your code is messy, search engines may not be able to index it. If you have Flash content without coding, they will not index it at all.
Using keywords at a certain density is important when fitting your page to be optimized by search engines. The total use of keywords on any given page should be less than 20 percent.
Try using SEO style writing in place of the AP style that you may have been using to raise your search engine rankings. This involves keeping your writing fluid, but using keywords repeatedly. Since the search engines rank pages based in part on the density of various keywords, this will help boost your rankings.
Help yourself by helping the web spiders index your site. There are always spiders going through your content, searching for various keywords, and they need to know how to get to all the pages on your site. If you make a site map, you can tell the spider what is important on your website.
Use header tags. They may sometimes be too large, but using CSS can help you change their sizes. When it comes to ranking websites, search engines use headers. The most important aspects of your page, like the service or product you are offering, should be flagged with either H1 and/or H2 tags.
Rather than joining link exchanges, think about working with article exchanges that help you with search engine results. To do this, you would post someone’s article on your site with a link back to them, and then they can do the same thing for you. Each site will have new content, making it more helpful than link exchanges.
Include keywords in each page’s URL. If that URL has symbols and numbers that people probably won’t search for, then that page may not rank as highly in the search engines. Using strong keywords connected to your topic is sure to boost your traffic.
Try including transcripts for videos or audio you post to your site. The main reason providing transcripts is helpful is because this content then can be utilized by search engines. Their spiders can crawl and index the information. In video or audio format, they cannot.
Make sure that you have a good description tag, so that search engines will direct your target customers to your website. Don’t overdo it – 30 words at the most. It is important that your description not take up more than 100 KB of data storage.
Some believe that bringing keywords into their comment tags will increase their SEO visibility. It is more important to have quality content on your site.
The more often you reuse content the less attention search engines will pay attention to it. This is sometimes done inadvertently. For example, product descriptions on numerous pages can be considered spam.
By enrolling your website in Yahoo! and Google’s free local listing service, you can increase site exposure. The publicity given from these services will increase your site traffic. You should never neglect to use a free or low cost opportunity to advertise your website.
Websites which are properly executed for strong SEO results usually will not employ image links. An image link offers only the URL of the linked file for search engines to index.
“Alt” tags are crucial when adding image links to your site. If the person viewing your site has blocked images from being seen, these tags will replace those images. The takeaway message from this paragraph is that Google looks for keywords in alt tags, just like any other text content on your page.
Focus on just one area of SEO techniques at a time. There is not enough time to excel in all the various SEO techniques, so choose one area that you like and master it.
When you’re setting your website’s interlinks, use the right anchor text. There are certain words to be avoided that do not help your optimization. Try to get advice from an SEO expert on anchor text.
Search Engine Optimization
Considering hiring a service to help you with your site’s search engine optimization. SEO involves optimizing your site so that it will appear higher in the search results. Companies frequently run promotions on their search engine optimization packages.
Choose your keywords and keyword phrases as if you were a customer. Think of what kind of search queries a real person would use.
Be certain that headers sent by your server are correct. Free tools can help you, so it is important to take advantage of them. 200 OK or 301 moved permanently are what you will need to see.
The choice is yours whether or not you list your site on link directories, but if you do choose this path, you must only select sites which are topical and highly respected. Some directories are full of sites that are outdated or poorly designed. Always take the time to research any business you plan to work with.
Use these tips for your SEO campaign and be relevant online. Remember that your site’s relevance will be determined by the search engine spiders. Stay relevant with the tips shared here. Your competitors are going to implement these strategies if you don’t.
This article was prepared by Burt Steingraeber. Burt is a marketing and branding consultant in Milwaukee Wi USA. www.BurtSteingraeber.com