More and more people are using social networks. You may be surprised, in fact, as to how many of your existing customers are on these sites. So, your business should also be involved in social media. By including social media in your marketing campaign, you can dramatically expand the reach of your business.
Make sure you keep a blog and keep it up-to-date with relevant and useful information. Update your blog with information about promotions or sales your company has coming up. Examples are announcements of a new address or changes in your hours. – add them to your site too.
Businesses that rely on Twitter to promote upcoming sales should make an effort to interact with customers. If people mention you thank them, and if questions are sent to you answer them as well. You will create a better relationship with your followers. This will also give your business a more personable feeling to your customers.
Never forget that conversation is important. Many business owners don’t always take advantage of consumer feedback as an opportunity for conversation and a chance to encourage the growth of the company in a positive manner. Talking openly with your customers is necessary to improve your products. Make it your mission to learn everything you can about their needs, and use this information to make your next move more effective, or improve your company as a whole.
Offer exclusive deals for social media fans. Entice your customers with something unique, something that they can’t find anywhere else. For instance, start a fun contest. If contests are not your thing, you can still give your followers access to deals that regular customers won’t be able to get. You can even make announcements and post them to your social media site.
Think about creating a guest blog on your site where you let a popular niche blogger come in and write. Consider doing something similar on another site. Both tactics will increase your traffic. When you post on someone else’s blog, make sure you include a back link to your site. When someone guest-blogs on your site, offer the same opportunity. This way, both you and the other blogger will build a larger audience by sharing your readers with each other.
Ask for help when developing a social media marketing campaign. There are a number of professionals available for hire to help you with your endeavors. They are not inexpensive though, so be prepared to spend some money if you go down this path.
Look into Facebook’s games. Take advantage of the popularity of games on Facebook by developing an interesting game that showcases your product or service. Facebook games are extraordinarily popular, and many of these games are brand oriented. If you can afford it, have a professional design a game for you, and share it on Facebook.
Look into all the options that are available to you. Every social networking site is unique, and being aware of these differences can assist you in utilizing your time as wisely as possible. For example, you may find that some sites vastly outperform others. Don’t rest on your laurels here. Hone in on what works.
You can’t use Twitter effectively without hashtags. Hashtags are used to collect groups of tweets all pertaining to the same topic so that users can follow everything pertaining to that idea. Make thoughtful selections of your hashtags and think of groups of which your target audience are interested.
Always answer every comment that is posted on the Facebook page. This should be true even for negative comments. When people think you care about what they say, they will trust you and your products. You never want your customers to feel as if they’re being ignored, so it’s important that you respond to people promptly.
Use a social network to promote discounts and special offers. Facebook is a great place for people to discover you and your discounts. Your potential customers will become more familiar with your brand, and you can help build brand confidence with your offers.
When using social media, make sure you look at all of the content posted about your company. Given how quickly thing can go viral online, an embarrassing typo could prove very detrimental to your reputation. While this may generate a lot of publicity for your business, oftentimes, it is not the publicity that you are seeking.
Add your website to your existing social media profiles. Add sharing buttons on your site or blog so that your readers can share your content with their friends and comment on it. Make it simple for your potential customers to share on RSS feeds, blogs and your main company website page.
Promote coupons on your social media accounts that are time-sensitive. If people think they will need to act quickly when a deal comes up, they will check your feeds more often so they can get in on the fun. They will also be more likely to share the links to these types of deals with their friends.
Subscribe to the feeds of your followers. You do not want to create a sense of alienation from those who open their Twitter feeds to you. People will become more invested in your business if they see you’re interested in your customers. All you have to do is follow them back on Twitter. It just takes a second, and it reaps benefits for your customers.
You should now be aware that social media marketing is an essential part of marketing in the 21st century. You can broaden your customer base while still engaging your existing clientele and boast about your wares to the world at large at the same time. Try out social media to see how it can help you grow your business.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA