Every business needs to establish an audience online. That can be done in a number of ways, including article marketing, SEO and other marketing methods. Agile companies also promote their products and services using social media sites like Facebook and Twitter. The guidelines in this article, combined with a healthy does of business savvy, can elevate any company’s online presence.
Before you decide to create any social profiles, make sure you have a thorough list of people to invite. They don’t even have to be potential customers to help you attract potential customers. The first step you want to take is actual network building. Go for the gusto!
Add a special box to your blog to give visitors access to the Facebook “like” function. This is a Facebook feature that will really help you tie your different sites in together. People can do this without navigating away from the page. Making it this easy makes it more likely that people will do so and it gives you more exposure.
Social media can help you create user-friendly storefronts. As an additional presence to your unique online presence, you can easily make a Facebook storefront that can be accessed with ease from your posts. Facebook users are known to spend hours on the site. If your posts lead them to an online store, they could be checking out your products without having ever left Facebook. And this could easily lead to new sales. By doing this you can draw customers to your brand, without requiring that they ever visit your actual site, or leave their favorite social media site.
Keep in mind that you need to be active in your social media marketing efforts. This is because the sites are social in nature. If you’re not an active user, you’re either going to come across as a dry business or your content is going to be buried. A topic that will keep your readers active is that of the earning potentials that are out there.
Tweepi and Twellow are useful adjuncts to Twitter. When you use these tools, you can hone in on a target audience. Twitter, like Facebook, takes care of its advertisers, so you can find a lot of help by simply using the tools the site provides. They will allow you to pinpoint which people or companies you should follow, so that they will notice you and follow your content, too.
You should do your homework about the many choices open to you in social media advertising before starting your campaign. Tools and options differ between sites. You may decide to devote more time to some sites than to others.
Use a hash tag whenever you post information or links on you Twitter account. Tags will show after the # symbol. They will allow your updates to show up in feeds for particular subscribers. Make sure you choose your tags very wisely.
Videos posts on YouTube and other social networks need to have excellent titles for a number of reasons. You should include keywords that pertain to your niche. When you provide information of value to your viewers, your reputation will quickly spread as these views share your information with others.
Set up your account so that all posts that you make are shown on your company LinkedIN page immediately. Therefore, every time you create an article, it will help you gain double exposure. In addition to saving you time, this will also get you known to both LinkedIn and blogging friends.
With social networking, it’s a good idea to provide a way for your customers and potential customers to speak with you. The customer does not want to speak to a large company. Customers want the ability to speak to a person directly.
Consider the benefits of giveaway promotions through social media. A lot of people actively hunt freebies, making this an ideal way to drive new traffic to your networking profiles. You just need to decide on something that you can offer in large quantities, and be sure to end the offer when you run out of product.
Ask your customers to fill in a survey about social networks. Make a social media page for your company if you think you have customers who are into social networking. If your audience is not using social networks as much, try something different.
You can promote sales and offers through your social media sites. People will be more likely to find you on Facebook if they have access to more content and can get better discounts. Your customers can learn more about you through social media, and you can contact them personally about your niche.
If you want to really impress people through social media, conduct interviews with the authorities and movers and shakers in your niche. Then post YouTube videos of these interviews. Besides giving people intriguing content, you’ll gain a reputation of authority by regular association with the niche leaders you interview. This will be very helpful in selling your services or products in your niche.
You should avoid posting more than three updates a day. It has been shown that potential customers may feel overcome and irritated when they are continuously shown company updates throughout the day. Stick to posting three important pieces of information you think your customers need to know, and then don’t post any more until the following day.
When using Facebook to market your company’s services or products, only share items that are worth sharing or are interesting. Do not waste your followers’ time by posting something for no discernible purpose. Make sure you’re excited or interested in what you’re writing about so that your readers will be too. Ask yourself, “Would I be interested in this if I saw it on someone else’s page?” Do not do any surveys or quizzes that do not have to do with your products.
While it takes a great deal of effort to get things started, the momentum created by a strong social media presence cannot be denied. Businesses all over the world have benefited from social media and you can too. All you need is dedication and some education from people who have tried and succeeded before you.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA