While major franchises have loads of money to work with, managing a budget is a challenge for any new business owner. Having less money to invest in advertising leads to finding smart ways to reach their target audiences, such as through social media marketing. Using social media as a marketing tool is a great way to reach a broad pool of customers and attract them to your business. This article contains valuable information about how you might implement these ideas into your marketing plan to make your business more successful.
Think twice before retaining the services of a social media promotion firm. There are a large number of firms that simply seek to defraud and prey on business owners who do not have experience with internet marketing. They use thousands of fraudulent Facebook, Twitter and YouTube accounts, made through automated registration bots and proxy servers. They can show you impressive viewership counts for your advertising, when in fact you’ve sunk serious money into having your ad watched repeatedly by a software program.
Invite as many people as you can to your social media page. Now, you don’t want to stray so far outside of your niche that things just don’t make sense, but you also don’t have to stay directly inside of it. The idea here is to simply increase your presence and to pick up followers that will inadvertently help you advertise.
To help set your site up to maximize its potential with social media marketing, you should place a social network widget on the website. A widget will make it easy for others to follow you. It also simplifies many processes for your visitors, like re-tweeting or voting on a contest.
In your website content, mention your social media efforts. Write an article and link to it from Twitter, for example. You’ll reach thousands of eyeballs. Thank the folks who are following you, and give them a summary of your experience. Articles such as these are sure to be shared.
Try combining social media marketing with email marketing. Make sure you have a link to your Twitter or Facebook account at the end of your email correspondence and ask recipients to post there. Tell people to forward your emails so that you can get as many people to see your content as possible.
Do some research about the company related games on Facebook. It is pretty easy to create a unique game that is related to what you have to offer. Some of these Facebook games featuring well-known brands have even gone viral. A secondary choice would be to hire a third-party designer to handle the game professionally, but only if you can manage to afford the costs.
Have some flexibility about the frequency of your page updates. Update your content more often when you launch a new product or service. If not much is currently happening, though, you should curb your posting so you aren’t posting poor quality content that can hurt your brand.
If you choose to use a social media site in your marketing plans, remember that people need to know that they are being heard. One customer posting a suggestion probably represents many others who would agree with the comment. Let them know you hear what their concerns are as well.
Have your customers take a survey in order to find out what their social media habits are. You will be wise to create a Twitter and Facebook page if your survey shows that your customers are frequenting these sites an hour or more a day. On the other hand, if your customer base reports little interest in social networking sites, your marketing time may be better spent elsewhere.
Follow all of your followers on Twitter. This is basic social media etiquette. It is a way to prove you respect those who follow you, and that you don’t see yourself as being higher than them. New followers can be acknowledged with both a follow-back and a tweet; this will increase your chances of retaining followers.
When it comes to social media marketing, you don’t have to focus on the cost of your efforts. Focus instead on providing content that will draw people to your page. There are so many different social media platforms out there that if you design your campaign properly, your business should take off on one or more of them.