Posted on

Social Media Marketing Wisdom From Industry Experts

TIP! Take time to decide what your overall high level strategy is all about. If you just chase fads without any unified plan, you’ll waste a lot of money and have nothing to show for it.

People interact differently than they used to, thanks to social media. People log into websites like Facebook and Twitter and share content that is either created by themselves or by someone else. If done right, social media is great for marketing. Keep reading for smart ways to make the most of social media marketing.

TIP! Place social networking widgets on your website to maximize exposure. Widgets are great tools that can rapidly increase visibility of site.

One way to expand the visibility of your business is to include a share link for Facebook on your site. This will allow your blog’s visitors to share this with people on their own friend’s list. The number of people that have access to your blog greatly increases, and this translates into more visitors who may utilize your services or buy your products.

Social Media

TIP! It takes patience to create a social media network. It takes time to gain followers, so do not become disappointed if it does not happen right away.

For the very best results from your social media pages, create links that will tie them together. On your blog, post links to your Twitter site, for example. In the information box of your YouTube videos, post a link to your Facebook page. On the profile you have for Twitter, have a URL leading to your Facebook and to your blog. Your customer base potential increases when you add in links to all of your social media accounts.

TIP! Try playing games on Facebook. Creating a game that relates to and promotes your products or your industry isn’t too difficult.

Give your followers special offers. Engage customers by providing them with something exclusive. For example, do a contest for your social media fans. If that is not something that interests you, try offering them an exclusive product or service. Or, you can simply make exclusive announcements via social media.

TIP! If you have a blog that you update regularly, you can actually set it up so that your posts are automatically tweeted on Twitter. You can also choose several bloggers that have good content and put up links to what they write.

When doing social media marketing, be certain you respond to those who ask questions or comment. Make it a practice to look at commentary that is left on your site, and communicate with those who are communicating with you.

TIP! Be flexible in how often your page is updated. If you have a new campaign or product, frequent updates will be expected by your visitors.

If you’d really like the customers to go crazy about your products as opposed to the competition’s, make sure that you’re offering some great deals and exclusive specials. They’re more likely to follow you if they can get deals only by doing so.

TIP! When you are going to use social media marketing, you should branch out and use several sites. You will gain more customers if you do so.

Have your social media accounts double as secondary stores for your products. Your main website is the most important, of course, but it is possible to set up a Facebook store that can be visited from any post on your account. Diehard Facebook surfers roam the site at times, and might wind up browsing your array of goods and make a purchase, while never actually leaving Facebook. By doing this, the user will happily stay within Facebook, and you are not trying to wrestle their attention away from there.

TIP! Using social media can bring in visitors to your site. Business owners can benefit when people share their content over social media networks.

Always maintain a humble attitude in your social media posts. Even if you have a great big company and lots of money, bragging about it will not make you e-friends. You must always remember that it is your customers who ultimately wield the most power in your relationship, not you. They are essential to your success.

Social Media

TIP! Create an account for Facebook and Twitter using your business name. This prevents another business with a similar name or someone with an axe to grind for registering those accounts and causing confusion or ill will.

Establish a combination of email strategies as well as social media initiatives. Add social media buttons to your emails. Say that customers should contact you there if they have questions they want you to answer personally. Tell people to forward your emails so that you can get as many people to see your content as possible.

TIP! Stay active with Facebook. Be the first person to notice when someone posts a question or a comment on your page.

Your followers can easily view your content if you use Facebook. When a user comments on any posts, it will show on their page and their followers will see it. This means that any time your customers interact with your business, you are getting free advertising, so you want to encourage it.

TIP! If you have a blog or a site, you need to ensure that people can subscribe to it easily. Don’t put the “subscribe” link on the bottom right corner of your website, or some other place where no one looks.

If you plan to venture into social media strategies, it is important that you prepare yourself to handle potential negativity that may arise. If your followers like your company and products, that is a good thing, but there may also be a negative side. Don’t ignore it, but respond to it in a helpful way.

TIP! It’s important to blog readers that they have the ability to leave comments. This is doubly important if you give no other contact information on your blog.

A really good way to have your followers included in your social media efforts is by having a photo contest affiliated with your brand. Ask customers to create photos of themselves using your products and offer prizes for creative photos. Any photos they take for your contest are likely to get shared in their own personal networks, giving your brand exposure to individuals that might not be aware of you.

Social Media

TIP! It is important to be able to come up with a catchy headline to your post. These headlines are the first thing that your readers will notice.

When trying to get the word out through social media, it is usually best to keep your messages short and succinct. Short messages that don’t bore the viewer with a massive amount of text are more likely to stick in someone’s mind, and are also more likely to be passed on to other social media users. Judicious use of images can really reduce the amount of text that is necessary.

TIP! Try to put a box on your profile that is linked to Facebook, so they will not have to navigate away from your profile. Since the “like” button is in plain sight, viewers are much more likely to click on it.

Make sure that your blog posts are visually stimulating. People won’t enjoy your blog as much if it’s made up totally of blocks of text. Colors, designs, videos or anything other than text helps people stay engaged. You do want to keep it under control and not overwhelm the text, but have fun.

TIP! Research the demographic of your customers and use it to tailor your social media campaigns accordingly. If you find that most of the people who come to your page fit into a certain group, target them and build your ads for them.

LinkedIn is an excellent tie into the blog you maintain on social media. You can expand your horizons quickly by adding a LinkedIn share button to the top of your blog. Anyone who’s impressed with your blog will be able to instantly let people on LinkedIn know about it. LinkedIn has over 100 million users, so this can really improve your visit count.

TIP! YouTube offers a great medium to market the services and products of your business. Consider making a video blog of company products or personnel so users can get to know your business.

Make yourself look popular by showing off your current friends. It may sound strange, but users are often interested in your social connections when deciding whether to engage. You can blog about the people you know to people that follow you on Twitter or Facebook. Make sure you post links to your other sites, too.

Social Media

TIP! It’s important to come across as authentic online, but remember, your first goal is to make money. Make sure you make a good impression, but do not post anything that might be questionable.

Social media has forever changed the way the world interacts. Twitter and Facebook provides instant access to sharing among users. When applied in a proper way, social media becomes a tremendous advertising medium. Remember to use the tips from this article to market successfully through social media.

For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA