As a business owner, it’s important to remember that your target market is most likely on a social media network. Because of the large use of social networking sites by individuals, many businesses also choose to have a social network presence. Learn as much as possible about the social networking habits of your customers, then use that information to focus on creating an effective profile for your business.
Above your blog posts, place a share button for Facebook. This makes the site convenient for visitors to share with others. They can forward blog posts to their friends. This may result in increased traffic to your blog. As people begin to share your material through different mediums, your blog will be the ultimate destination for anyone looking for the source.
When you start up a social media profile, let your existing customers know that you have done this. Many social media sites will alert all of the follower’s connections that they have begun following a new company or person. This is basically free advertising and shouldn’t be underestimated. In addition, it will more than likely be taken more seriously than a paid ad would be, since it will be viewed as an endorsement of your product or service.
Have your social media accounts double as secondary stores for your products. As an additional presence to your unique online presence, you can easily make a Facebook storefront that can be accessed with ease from your posts. Many Facebook users spend hours at a time browsing through others’ pages without ever visiting another site. Make the most of this by allowing them to make purchases through your Facebook page. You can have them make their purchase without leaving Facebook to go to your main site, which is usually their preference anyway.
Try your best to be humble when you post on various social media sites. Regardless of how big your business is, your subscribers will generate a backlash against you if your content comes across as bragging and cocky. Your power is limited to your clientele and subscribers still paying attention to you. At the end of the day, your customers are really the deciding factor as to the ultimate success of your business.
Sprinkle your tweets with the names of people you know to be influential in the field. Make sure you write their usernames behind the @ symbol. These people will be alerted that someone tweeted and mentioned them, and they will be way more likely to retweet you!
You should always stay professional, regardless of the fact that the way people communicate has changed due to social networking. Make your introduction personal, but professional at the same time. Never lose your temper when talking to customers online. If a post upsets you, walk away until you cool off. You can also delete posts or comments that upset you. Also, consider establishing a separate profile in your own name, so you can interact online with your friends.
Use your social media profiles to bring people to your store or to buy your products. Fill them in on new locations, products, or services. Offer them exclusive coupons or limited offers reserved for your Facebook fans. People are much more likely to friend you on Facebook if they feel there is something in it for them.
You need to respond to all comments that are posted on your businesses Facebook page. This includes negative comments. If people feel important to you and you build a strong personal connection, then they are much more likely to buy into your products and your brand. They will feel valued if you get back to them quickly.
If your company has a blog that you update with content, make sure you highlight new content after publication on social media sites. This is a very effective way to immediately inform all of your followers that your company has published new content that they might be interested in.
If you are planning on marketing on a social networking site, keep in mind that people want to know that you are listening to what they say. Pay attention to what customers say, they are probably not the only ones who think it. It is important to let them know you are listening.
When it comes to making your voice heard on social networking sites, brief, to-the-point messages are generally the most effective. Tweets and posts, that can be absorbed quickly and are fun to read, are the ones that will likely be re-tweeted and passed along. Using images carefully allows you to keep your text short and to the point.
Posting effective content on social media is key to growing your follower base, so consider interviewing experts and other influential people in your field and then posting the video to YouTube. Besides giving people intriguing content, you’ll gain a reputation of authority by regular association with the niche leaders you interview. Inspiring customer credibility and confidence helps sell more of your company’s products and services.
Social Media Marketing
As you well know by now, social media marketing has many advantages to offer your business. You can engage any customer one-on-one, speak to the masses and tailor everything the world knows about your business all in one easy to use and cost effective place. Put the tips from this article to work for you, and see what social media marketing can do for your business.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA