To grow your customer base rapidly, there is nothing like a powerful social media website presence. Use these networks wisely, so that you can maximize the potential of your business. Marketing promotions can also be better rolled out through social media.
Keep the information flow going both ways on Twitter. When your followers tweet, respond! Send a thank you for any mention of your site, and make sure to answer questions the same day if possible. Taking these steps is vital to building a strong relationship with Twitter followers. Additionally, this will help you establish yourself as being a genuine human being, rather than a mere business.
You must respond to reviews as quickly and professionally as you are able. This could be make or break for you in social media efforts. It is very important to communicate regarding any reviews, especially if they are negative. If you don’t say anything, the posts could hurt your reputation. Conversely, if you respond quickly and appropriately, you can turn a bad situation into a good one.
Try playing games on Facebook. Creating a game that relates to and promotes your products or your industry isn’t too difficult. Some large and well know commercial brands have bee quite successful in using this strategy to produce games of viral proportions. If it is in your budget, get a professional to design a Facebook game.
A great idea is to have your blog show up on your LinkedIn profile page with a blog feed application. You can post an article, and it will appear as LinkedIn updated. This will allow you to save time and you’ll enjoy more exposure on LinkedIn.
If your company publishes a blog, announce the availablilty to your social media websites after the blog entries have been published. This will allow your readers to see when you post new, interesting content that you want them to read.
Try giving away some samples through social media. A lot of people actively hunt freebies, making this an ideal way to drive new traffic to your networking profiles. Choose what freebie you want, then visit one of the many social media profiles that offer this freebie and provide a link for your customers to follow.
Ask customers to detail their social media habits through a survey. If your target audience is very active on social networking sites, then you should be active on those sites too. If respondents express a lack of interest in social media, your resources are best spent elsewhere.
You can promote sales and offers through your social media sites. Something like a buy-one-get-one offer, a 50% discount, or even a prize drawing can bring people to your site in droves. Your customers can learn more about you through social media, and you can contact them personally about your niche.
When using social media, make sure you look at all of the content posted about your company. Sometimes things spread like wildfire in social media and mistakes you made can get around fast. Be sure that the exposure that your business receives is the kind that will improve your company’s good name.
Proofread everything you write for social media sites, like Facebook and Twitter, with extreme care. Your work needs to be professional–it can’t be full of typos and should be written in standard English instead of “netspeak.” A modest amount of abbreviation may be necessary when it comes to Twitter, but exercise some restraint. This will help to ensure that your content remains high quality and professional.
Create a business account, using your business’ name, on both Twitter and Facebook. This will help protect your business name from being used by someone else. Your goal is to secure the name, so that no one else will take it in the future.
When using social media to market your company’s products or services, make sure that you provide some incentives, but don’t be pushy. People will quickly lose interest in your campaign if they feel like they are pressured into buying your products. A weekly sale or incentive at a set time each week will attract customers. This is a way your customers will be able to get a good deal, but will not leave them feeling obligated or harassed.
Respond to comments on your Facebook account. Be the first person to notice when someone posts a question or a comment on your page. Respond to the comments and questions in a reasonable amount of time. This makes them feel like you care more about them.
Make it simple for visitors to follow your blog. A lot of people end up hiding the subscription button and ultimately losing customers. Followers don’t want to hunt for the link. They want the link to be easy to find. Also, this helps the people with a slower Internet, who cannot load different pages to get to the button.
Link your social media profile or blog with LinkedIn to improve its marketing efficiency. Your horizons will open up tremendously just by clicking the share button for LinkedIn. Your followers can then share your blog with others that visit their site. This can pay off in a big way, since there are 100 million people on the website.
Discuss your friends and family members on your blogs. Some people feel more confident interacting with you, if they see how you treat others. You can blog about your the amount of Twitter followers you have and how friends you have on Facebook. Be sure to link to your other social media pages too.
Having a social media presence is important when it comes to marketing as well as brand recognition. You can spread the word with ease by incorporating this market of people into your advertising campaigns.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA