If you are a business owner, it is quite probable that the customers you have make regular use of social network sites. Because of the large use of social networking sites by individuals, many businesses also choose to have a social network presence. You can potentially increase your number of customers by targeting your marketing efforts on some of the better-known social network sites.
If you social media marketing plan includes Twitter, make sure your tweets are interesting and cover a variety of topics. Send out tweets with advice and insights relevant to your niche. Mixing both fun and factual tweets together will keep your audience focused on your feed.
Add in like boxes to your Facebook on your website pages. Facebook users then have the option to “like” your site. Having this sitting on your blog will let people like your page without having to navigate away from your site. Your “like” votes will add up more quickly if you make it simple for blog visitors do it with a convenient click.
Your social media pages should have buttons all over. In addition, an RSS feed that provides all your updates is a good thing to have. Make sure this appears on your website, blog, emails and signature when you leave comments. Also, don’t forget to link all of your social media profiles together so that people can follow you on multiple sites.
Your social media campaign is going to fail unless you have a crystal clear notion of what your target audience is and is like. Gather information on how your potential customers are using social media websites, how often they visit and what information is valuable to them.
Promote product giveaways using your social media presence. Everyone loves a freebie, so this is a great way to get more people on social media sites to follow you. You just need to decide on something that you can offer in large quantities, and be sure to end the offer when you run out of product.
One fun way to interact with people through social media is holding a picture contest that incorporates your brand. Judge the submissions and offer a prize to the person who’s entry is the most creative. Any photos they take for your contest are likely to get shared in their own personal networks, giving your brand exposure to individuals that might not be aware of you.
Brevity can sometimes be valuable when disseminating information using social media. Tweets and posts, that can be absorbed quickly and are fun to read, are the ones that will likely be re-tweeted and passed along. Using pictures wisely can also reduce the wall of text that might be otherwise needed.
Create contests for your Facebook page. Buyers love to think they are getting something for nothing. Contests pull people in and keep them interested in what you have to offer. This will help you keep the customers you already have and grab yourself some new ones.
Blog subscription should be easy for anyone who wants to follow you. Do not put the button where it will be hard to find. Instead, put it right near an important piece of content, as this will draw readers’ eye your subscription link. Keep in mind that some people have slower Internet, so it is beneficial if your subscribe button is one of the first things to load.
When done properly, social networking sites can be a boon to your business. You can engage any customer one-on-one, speak to the masses and tailor everything the world knows about your business all in one easy to use and cost effective place. See what social media marketing can do for your business.