Social Media Marketing: It’s More Than Just Facebook

TIP! When you start a blog and post to it regularly, be sure that you insert a Facebook button on the page that allows readers to share your blog. This allows one-click sharing with a visitor’s Facebook friends directly from your blog.

A lot of people use social media every day. Creating and sharing content with friends is one of the most popular uses of their accounts. This is how Internet content can spread like wildfire. This is great for businesses that want to advertise because information based on what they’re selling spreads rapidly. If you need to reach more people, you need to read the following info that will help your business thrive and grow.

TIP! Never forget that conversation is important. Many businesses don’t understand that in many cases, customers leave negative feedback to try to get an issue resolved or talk about a common problem with the company’s products.

Promoting your business with twitter means having a two way conversation with your followers. You will be more respected when you answer questions quickly and accurately and thank followers who mention you. This strengthens the bond between your brand and your followers. This will also help you to create a real identity, rather than just appear to be a screen name that sits behind a business.

TIP! Think about exchanging posts on your site with a fellow blogger whose specialty is similar to yours. Both methods can increase traffic to your site.

Each blog post should include an option to share the content on Facebook or another social media site. This allows visitors to your blog to share it with others who are on their friends list. This helps to increase the numbers with access to the blog, which, in turn, brings in more visitors that may decide to use your service or possibly buy your products.

TIP! Try your best to be humble when you post on various social media sites. If you appear to boastful or arrogant, people will not be be drawn to your or your business.

Keeping finding new ways to get in touch with your customers. If it’s appropriate, comment on their blogs or Facebook status. It is important that you do not participate in personal conversations; you should limit your posts to topics related to your business.

Facebook Games

TIP! Make relevant and interesting Twitter posts at least once per day. You want to stand out, but make sure not to be annoying.

Think about Facebook games. You can try to create a game that is related to what you sell or the industry you’re in. Some of these Facebook games featuring well-known brands have even gone viral. If you can swing the expense, consider consulting with a game designer who can create an application that you can share on Facebook.

TIP! Professional etiquette is very important on social media sites. Introduce yourself personally, but always keep a professional tone.

Be flexible when it comes to keeping your page updated. When you are promoting an important new product, you should post updates frequently. Normally, you should update your content and blog posts four or five times per week.

TIP! You won’t have results overnight. Creating a social media plan that is successful is not an overnight process, as it does require time.

Any comments left on the Facebook page should be replied to immediately. This applies to negative comments and positive comments alike. You might be able to change people’s opinions, or you could just show how respectable your company is. Make sure you respond promptly to avoid making your customers feel ignored.

TIP! Your social media network profile is a perfect place to help you attract new business to your company and it can mean more sales for your products. You can post news and announcements about discounts, openings of new stores or other information that may be of interest to your readers.

If your company runs a blog, syndicate your blog content on your Facebook profile once the main blog entry is published. The people who follow you through social media sites will appreciate being notified when you provide fresh, useful content for them.

TIP! The best social network marketing involves speaking directly to customers on an individual basis. They do not want to communicate with a faceless company.

Your audience will want to know you are interested in what they are saying. Pay attention to what customers say, they are probably not the only ones who think it. Demonstrate the fact that you hear what they have to say and care about it.

TIP! Understand that people like hearing what you have to say about them when you are promoting yourself on the web. When an individual customer voices an idea, chances are that others share it.

Don’t expect your social media presence to generate tons of followers and likes in a very short time. People need to have faith in you and what you are offering them. Take a deep breath and attempt to gain your followers trust one at a time. Pretty soon, you’ll be flooded with new consumers that you can market to.

TIP! When networking via social media sites, you have to be patient. You have to build trust in confidence in your business with visitors.

Use a variety of social marketing venues for the greatest success. Facebook is immensely popular, but Myspace still has a following, and Twitter is increasing in popularity. You will have more marketing success with greater exposure.

TIP! Figure out what your competitors have been up to. Look them up on different social networks and analyze their techniques.

Host Q&A sessions for visitors if you want to take advantage of social media services. These sessions provide opportunities for potential customers to find out what you have to offer and what your company is all about. It adds a touch of personality to your business, because it is an interactive experience.

TIP! Read up on social media marketing. You may already have a profile on Facebook; however, keep in mind that social media marketing is not the same thing as chatting with your friends.

Be active with your Facebook fans. Be the first person to notice when someone posts a question or a comment on your page. Answer questions as clearly and helpfully as possible. This will make customers feel appreciated and help to increase your popularity.

TIP! Don’t just use one social media site to market your business. Although Facebook might be the most effective and popular tool, you should not minimize the marketing magnitude of other lesser sites such as twitter and Myspace.

Do you have a blog? Let your customers know about it! Don’t put the “subscribe” link on the bottom right corner of your website, or some other place where no one looks. When you put it in a noticeable location, it will help your fans sign up easier. Also, this helps the people with a slower Internet, who cannot load different pages to get to the button.

TIP! Don’t post too frequently when marketing your business on social media sites. As a general rule, you should limit your posts to three a day or fewer.

When using a blog on your social media page, be sure to regularly update it. Also, try to schedule when you will update your posts to stay organized. If your content remains unchanged for an extended period of time, your traffic will decrease dramatically. Schedule the entries into your calender or other planner so your blog stays updated.

TIP! Add photos, videos and other visual items to your company’s blog posts. Readers do not want constant lines of text to read without something to break up the monotony.

Use LinkedIn and connect it to your blog to increase your marketing prowess. You open up a lot of possibilities quick when you add a LinkedIn button for sharing at the top of a blog. Your followers can use that button to encourage others they know to read your blog, as well. Since there are 100 million people on LinkedIn, you can achieve real success this way.

Social Media

TIP! Make use of YouTube to market your business’s products and services. A good thing to do is to create a video blog that provides information about new developments and products available from you.

As the above article has stated, lots of people make use of social media in their everyday lives. This isn’t a bus you want to miss. Make sure that you’re doing what you can to play ball right now. Make use of this! Use the advice and tips below to let more people know about your company through social media.

For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA