Social media is a new and exciting way to market your business online, gaining new customers and retaining loyal ones. Because social media is still in its infancy, you have a chance to make a name for yourself, if you act now. Below are some tips to help you establish a social media presence before many of your competitors use this marketing technique.
A store-front that is user-friendly can be made using social media marketing. For example, prepare a Facebook store and link to it from your posts. People that use Facebook often play around on the site and may run into your product selection, and may even buy something while on Facebook. This way, you do not actually have to draw them all the way to your site, away from Facebook, where they would likely rather stay.
When you post on your social media site, be humble. No matter what the size of your company, if your posts come off as arrogant or boastful, your followers will let you know. You must keep your customers happy! If it weren’t for them, you would be out of business.
Interact with your customers whenever you can. When it is appropriate and relevant, leave comments on a customer’s blog or Facebook page. Avoid posting on personal or private posts; instead, only post on updates or images that are relevant to your brand or products.
If you want to make the most out of your social media marketing strategy, try including email marketing in your campaign. Include a Facebook or a Twitter button at the bottom of your emails and explain that you will answer your customers’ questions personally on these websites. Another way to encourage visitor newsletter registration is to post a link on your main page.
If you really want to bond with your Twitter followers and pick up a larger base, placate them by mentioning them often in your tweets and posts. Users that are tagged in this manner will know that you mentioned them, and they are more likely to respond to you or “retweet” your original post.
Hosting contests with attractive rewards on social media websites, such as Facebook and Twitter, is an effective way to generate positive publicity for your business. Such announcements are often spread very quickly on such media outlets. The contest needs to have some linkage with the products from your business, it should also be fun and lighthearted. One idea for a contest is to create a mascot for a new product, or new line of merchandise you are creating.
Research has demonstrated that the most common hours individuals use to read social media content is during weekly banker’s hours. There are available tools which will update your sites at the times where they can receive more views and you will be able to write them at any time.
Don’t just sign up for one social media site and leave it at that if you want to use social media to increase sales. Using multiple websites to increase the viewers one can reach will help to expand the market for a business. Additionally, not all social media sites are alike, so you can use the different tools that are offered to present your information in different ways.
Hold a photo contest to get your customers’ interest in your social media site. Ask customers to create photos of themselves using your products and offer prizes for creative photos. They will most likely show other people in their network these photos, which will expose them to your site and your company where they otherwise might not have known about you.
Take time to check out your competition before creating your first Facebook page. Take note of what you think they’re doing right, and avoid the things you think they’re doing wrong. Construct your page to be distinct and attractive.
Only post information that is interesting or worth sharing. If you have nothing interesting to say, do not post anything. Think about whether or not what you’re sharing is true, compelling, or involving in some way. Always pick something that people will actually want to spend their valuable time reading, not just tons of fluff. Don’t post quizzes, surveys and games that waste customers’ time and may turn them off from reading your page.
Marketing for social media has a lot in common with marketing in other ways, but many people still aren’t using social media to its full potential. Don’t let your competition have the advantage. Use the advice given here to help you develop new opportunities when you use social media to market your business.