Social media began as a way to share photographs with your friends or let your followers know where you were headed to drink that night. While many people still have a strictly personal presence on these sites, they are also becoming an increasingly popular way for businesses to connect with potential customers. The following article will offer you some very useful advice on how to capitalize on the marketing power of social media networks.
In order to make social media marketing efforts attractive to customers, utilize special discounts and deals open only to followers. If they are seeing deals in their Facebook feed they cannot get anywhere else, they are more likely to pay attention to your marketing and even spread word-of-mouth advertising for you online for free.
When working to build your site or brand through social media marketing, it’s important that you take the time to respond to all reviews and comments. This can easily be the difference of having a good campaign in social media or a failure. You should be especially prompt about responding to negative comments or reviews. If left unresponded to, posts like these can really tarnish your online reputation. A quick and positive response could resolve the issue, and leave a positive feeling in the end.
Use a social media tool that will help simplify your social media efforts, such as Twello or Tweepi. These tools help you to find your target audience; you can also identify influential users, too. This way, you can create a list of those you can follow, and hope they follow you back.
Retweet updates from other influential Twitter users which you believe your followers would benefit from reading. These people will get a notification and will probably re-tweet your post or answer to what you said.
For quick turnarounds, configure your company’s Twitter feed to automatically tweet posts from your blog. You can also choose a couple of your favorite high-quality blogs to promote on your Twitter. Post links to these blogs when they are updated so that you can build relationships with the bloggers and provide your readers with interesting content. They might enjoy the publicity, and your followers are sure to like the stellar content you provide.
Tweet links to new posts as often as you can so people will actually see them. Twitter moves quickly. You still want to make posts good, but you have to make them often. If your tweets are short, you can send out several updates from one event.
Make good titles for videos you post. You should include keywords that pertain to your niche. The more descriptive your titles are, the easier a viewer will be able to locate them using their search terms.
If you have a LinkedIn page, use the blog feed feature to share your blog articles. This allows your post to appear as an update on your LinkedIn page. This will allow you to save time and you’ll enjoy more exposure on LinkedIn.
Don’t be rigid about the frequency with which you post updates. When you are promoting an important new product, you should post updates frequently. But, if you cannot come up with good content topics, you may be better off posting less frequently.
Make sure you respond to all the comments that pop up on your Facebook page. This is even true for the comments that are not positive. When people see that they’re thoughts are being heard, they tend to have greater trust in your business. Make sure to respond in a timely manner to avoid making customers feel ignored.
Updating your social media websites whenever you post new blog content will help alert customers to visit your site. This is a very effective way to immediately inform all of your followers that your company has published new content that they might be interested in.
You can increase your social media followers by offering them exclusive deals, discounts, and coupon codes. Your customers will enjoy having access to limited offers and will be more likely to buy something from you.
Check what your competitors are doing. Seek them out on various social networks and see what marketing techniques they are using. You can choose to approach it a similar way or try develop your own way to reach a different audience.
For effective messaging in social media, keep it short and sweet. Keeping your messages simple gets to the point really quickly and makes it more likely the viewer will pay attention and remember what you have written. Not only that, but they will most likely want to pass this information onto their friends. Employ images to make your point instead of huge amounts of text.
Run online contests that provide free products to your followers, and run it through all your social media. Many people like getting something for free and will give you their information or follow your social sites if they think they will win. Share whoever won with everyone so that they can see you do give out the prize, so more will come back for the next contest.
Don’t think negatively about social media or think of it as a small part of your marketing plan. There are more uses for these sites than just playing games or posting something clever in 140 characters. This place can be used to attract new clients. By understanding the concepts discussed in this article, you should now be capable of taking advantage of the benefits social media has to offer. Choose a site that you like, and get rolling with it.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA