It’s likely that your customers are already on social networks, are you? Because of this, it’s important to make your business a prominent figure on those sites. Do a little poll within your existing customer base, and see which social networking sites they are part of.
Twitter might be a good way to get more attention for your business. If you take the time to study how Twitter works, you can get your business seen by hundreds, if not thousands, of people. Block out the hours needed to educate yourself about hashtags, keywords and all things Twitter.
Write a guest post on a blog in your niche or allow a guest blogger to post on your blog. Both of these methods will help drive traffic to your site. Be certain your guest blogging agreements include provisions for back links back to your website. Also, afford your guest bloggers a similar courtesy. These blogger’s followers will probably investigate your website from either their blog or your own post.
Ask for help when developing a social media marketing campaign. Tap into the expertise of some of the best consultants in the business to improve your brand. They are not inexpensive though, so be prepared to spend some money if you go down this path.
It is important while running a social media marketing campaign, to respond to comments and reviews in a timely manner, and to always maintain a high level of professionalism. This could be make or break for you in social media efforts. You will want to pay special attention to negative postings from readers and respond to them right away. If you ignore negative comments, it can hurt your business’ reputation. If you react to them quickly, it can help burnish your reputation by making you appear more professional.
Mention how much progress you’re making on your social media marketing in your postings. For example, you could celebrate your 1,000th “Like” on your Facebook fan page by creating an article to commemorate it. Be certain to express gratitude towards those that pay attention to your efforts, and be open about discussing your social media experiences. This information is sure to be quickly shared.
Your social media pages should have buttons all over. In addition, an RSS feed that provides all your updates is a good thing to have. Ensure that these buttons are on your blog, email, website and on your signature when you go to leave a comment. You might also link every social profile to each other and ask people to join you on multiple sites.
You should always post often to Twitter so your followers can always have updated, and not buried, information from you. Twitter moves quickly. You still want to make posts good, but you have to make them often. Making your posts short will allow you to get a couple good updates from a single event.
Social media is currently an important part of many business marketing efforts. Social media marketing is effective for so many things, including talking to existing customers, gaining new customers and giving your business exposure that would be impossible through any offline means. Try out social media to see how it can help you grow your business.