If you run a business, most likely your customers are on a social network site. You should make sure your company is also on one or more of these social media sites. You can potentially increase your number of customers by targeting your marketing efforts on some of the better-known social network sites.
If Twitter is being used as part of your marketing strategy, you must be responsive and consistent. If people mention you thank them, and if questions are sent to you answer them as well. These interactions help build stronger relationships between you and your followers. Set yourself up as a genuine individual — not simply a business.
Use a like box for Facebook on the upper right hand corner of your blog page. This can let people “like” you on your Facebook page. People can do this without navigating away from the page. You will increase your exposure if you make it easy for people to do.
YouTube can be incorporated into your business to attract more visitors. YouTube can bring in new people to your site; these individuals can watch your clips on YouTube to get a sense of what you are marketing. This tool can help you to increase hits to your site and sales of your product, too.
Until you develop you own unique style in the social media world, mimic the style of those that you admire. If you imitate your competitors’ social media strategies, you will at least get a sense of what will — and what will not — bring in sales. Study their profiles on social networks, as well as their content and promotions.
Avoid simple product pushing to generate followers in your social marketing efforts. Link to external stories, articles, and other content that is related to your particular niche or industry. Ask people questions, have a few contests and put some photos up. Get your followers involved. Get your followers to identify with the product rather than just see the marketing message. Make it a goal to identify with your customer’s lifestyle, so that they will identify your product in a like manner, rather than viewing it as yet another thing to spend money on.
Write a guest post on another person’s blog, or allow one to make a guest post on yours. Both avenues can bring increased traffic to your website. Whenever you decide to guest blog on someone’s site, always include links that go back to your own site. Your guest blogger should be allowed to reciprocate this action. This increases traffic for everyone involved.
It takes time and patience to construct a social media network. You will need to slowly build a following, so don’t expect massive results overnight. While it is possible to create an “instant hit” that goes viral within hours, that is not the norm. Your followers will increase as time goes on.
In order to say relevant, you must remember to stay active when participating in social media. If you are going to be successful then you need to stay social! If you aren’t interacting with people then you won’t get people to know who you are, and what you’re about. Contrarily, marketing campaigns that have constant activity will be propelled to success because people won’t stop talking about them.
When posting something on Twitter, add a tag. Tags use the # sign, and using them lets your content show up for certain groups. Be smart with your tags and tag groups that are likely to be interested in your product or service.
While social networks may have made an impact on the ways in which we communicate, professionalism is still always a must. Introduce yourself personally, but always keep a professional tone. If there are arguments, simply delete them or any other negative remarks. Even personal social networking sites can create professional problems if you post something too personal, opinionated or offensive.
Let people use the social media profiles you have so they will visit your store or buy a product. You should use your profiles to let people know about discounts you’re doing, or new locations you’re opening up. Put printable coupons on your Facebook page to lure your Facebook friends into your stores. People need to find adding you via Facebook interesting to them.
Measure your plan’s success. You should know how many visitors and followers you have on all of the sites you use. If you compare these statistics with your actions, you can see what works and formulate a strategy for success. If you aren’t keeping track of the results, you can’t possibly know what’s working and what’s not.
A good method to use to get more subscribers to your social media profiles is to offer limited deals exclusive to your followers. When your customers get exclusive deals, it makes them feel special, which makes them more likely to buy from you.
When using social media, make sure you look at all of the content posted about your company. Errors in social media can quickly become viral, causing embarrassment to the company. This is not the attention you want from social marketing. Proofread your posts, and go over all other materials.
As you have seen from the above article, social media sites are one of the great ways you can market your business. You can broaden your customer base while still engaging your existing clientele and boast about your wares to the world at large at the same time. Try some of these social media sites to see how they can help your business.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA