All businesses benefit from creating a customer base over the Internet. You can do this through online marketing methods like search engine optimization and also by marketing articles that you write. Social media marketing is a new and very popular way to launch a new business in today’s market. With good business sense and the tips in this article, you can utilize social media marketing to get your company recognized.
Try using a retweet button in your blog post if you have your own blog. You will get people to post your blog using Twitter by placing this button there. You will increase the size of your viewership exponentially, getting your information out and where you want it effectively.
Invite all of your friends to your social media pages. Don’t just invite those you think will be interested; invite them all! That way, you will be connected to them and their friends will also have access to your content on most of the social media sites.
You should put a ‘like’ box on Facebook on the top of your blog page. This box lets people LIKE you on Facebook. When you put that button on your blog, they can like and follow you on Facebook without leaving your site to do so. The easier it is to do for you, the better it will be for you.
Put social network widgets on your website to help advertise your social media sites. If you place a widget on your website, others can use it to share your content. The right widgets will give users the freedom to re-post your content, vote on polls or enter different contests you’re holding. It’s a win-win for everyone.
Add comments, ratings and other tools for a friendly, easy to use website. Adding these powerful SMM tools to your site will let your users get involved with your site and in turn make your site much more active.
Use tags when you are posting on Twitter. Hashtags, such as #articlebulder or #jonathanleger, are topic markers for Twitter postings. People subscribed to a certain tag will see your post if you include the hashtag. The tags should relate to your target audience.
Like all social media content, videos should always have descriptive and interesting titles. Your titles should contain keywords relevant to your products and industry. If you make useful videos that easily appear when people use keywords, your views will increase.
It is crucial that you strategically place your ads where they will attract the most attention. Choosing the wrong spot for your ads will limit sales, and discourage potential customers from clicking on your ads.
You can have posts to your blog show up on LinkedIn by using the application for blog feed. When you post an article it makes your LinkedIn appear updated. This not only helps you save time, but doubles your exposure–both LinkedIn friends and blog readers will get your update.
Post links to your company blog on all your social media accounts every time you make a new post. By back-linking to your blog, you will be able to tell your social media followers that you have new content available.
You can ask your customers to do a survey. If your customers are on social networks for more than one hour per day, you need to create a brand page. If instead you find that your customers are not big users of social media, you will need to find different ways to market your business.
An important aspect of business social media is company branding. Your company logo makes a wonderful avatar, and it can also be used as a page background. Use similar colors from one account to the other. Your followers will associate these colors with your brands and trust you because you are consistent. Staying steady state without a lot of changes is the key, and certainly utilize branding whenever possible.
One way to involve your followers in your marketing campaign is to sponsor a photo contest using your brand. Have users submit an interesting photo that includes your product and offer a prize for the best one submitted. You can gain valuable exposure along the social network as the people who submit their pictures share them across the network with others who may not have heard of your product.
Whenever anyone follows your Twitter profile, you be sure to follow theirs right back! Most Twitter users expect this courtesy. Your customers will know that you respect them and consider them to be just as important as yourself. New followers can be acknowledged with both a follow-back and a tweet; this will increase your chances of retaining followers.
It may be difficult to get started, but once the ball is rolling it is not so hard to keep it moving. Social media has helped hundreds of companies, and it can help yours too. All it takes is some hard work and a little bit of help from those who have the experience.
For more information visit: www.BurtSteingraeber.com The Author is a
branding and social media specialist in Milwaukee Wi USA